Vice President, Marketing , Audience Growth

We are UMG, the Universal Music Group. We are the world''s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. Universal Music Enterprises (UMe) is the centralized catalog marketing division for UMG, spearheading marketing, brand partnerships, sales, licensing, and more for the music catalog.How We Lead:UMe is presently seeking a Vice President, Marketing (Audience Growth). The foundations of the Audience Growth team include Insights, Community Engagement, Strategy, and Data Collection. Core functions involve leading the Audience Growth team''s marketing efforts in the creation and implementation of digital campaigns to increase fan engagement, developing our owned audiences across platforms, working with external partners to secure their support, and executing innovative digital marketing strategies. This role will be responsible for working directly with Universal artists and their representatives as well as executive staff and departments within UMe. This position is a visible and prominent role both inside and outside the organization.How You''ll Create:Oversee, mentor, and effectively manage the Audience Growth team consisting of ~13 team membersWork closely with artists and their representatives to develop best in class, innovative digital marketing campaigns and initiatives with the focus on engaging and growing audiencesProvide direction and guidance to the Audience Growth leads around campaign execution with a focus on global audience engagement to grow target audiencesDevelop relationships and secure worldwide opportunities with digital partners, influencers, and cultural digital outlets­"‘in particular, maximizing and maintaining relationships with our social partners (Meta, TikTok, Snap, Twitter, etc)Lead the team on setting clear goals and campaign objectives around awareness, engagement, consumption (streams, video views), and conversion (pre-orders, D2C) with measurable KPIsPartner and collaborate closely with the commercial team to develop digital marketing strategies to support our Commerce partnersDirect and manage relations with digital and social media marketing agencies as neededBe a creative visionary, driving progressive digital marketing campaigns and inspiring innovation across the teamAccount for project and campaign digital marketing budgetsCommunicate and lead the collaborative efforts across other teams at UMe including International, Content Marketing, Commercial, Radio, Production, and A&R Bring Your Vibe:Experience in global music marketing, ideally working with catalog artistsExpert-level understanding of the technology and marketplace powering today and tomorrow''s music industryProven experience in forging strategic marketing partnerships with platforms and content creatorsDeep knowledge and thought leadership across advertising, CRM, fan engagement and insightsStrong grasp of collaboration and asset management toolsExcellent presentation, communication and analysis skillsAn unquenchable thirst for innovation, experimentation and reinventionPassion for bringing music to the world in innovative waysAbility to handle multiple projects and operate effectively in a high pressured environment10+ years of experience in digital music marketing, ideally working with catalog artists.Bachelor''s preferred.Perks Playlist: • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan with company matching • Flexible Paid Time Off plus Paid Holidays, 2 week "Winter Break" & Wellness Fridays (year-round) • Medical, Dental and Vision Insurance • Student Loan Repayment Assistance & Tuition Reimbursement (after 12 months of service) • Robust Employee Assistance Program (for you and your loved ones) • Annual Well-Being Allowance which includes Fitness, Travel, Home Enhancements, Nutrition, and Spa Treatment ReimbursementsUniversal Music Group is an Equal Opportunity Employer All UMG employees are currently required to be fully vaccinated against COVID-19 or provide proof of a negative PCR or Antigen test before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Created: 2025-09-06