Director of Marketing Planning

Greater Minneapolis St. Paul metro area candidates only please. This position is responsible for developing strategic marketing and promotional plans, leading marketing planning teams and managing vendors to optimize local marketing programs to achieve traffic and profitable market growth goals. Reporting to the VP of Marketing and Communications, the Director of Market Planning works closely with franchisees, the senior leadership team and cross functionally with Operations, Business Intelligence, and IT to collaborate and influence market, franchisee and salon level marketing strategies and programs to ensure that we are driving profitable salon growth. Responsible for a multimillion-dollar budget, the individual in this role has a chance to drive brand growth. We are looking for a collaborative thought leader, who thrives on identifying growth opportunities for both the business and their own team members. Key Objectives Lead the Marketing Planning Team in the development, execution, measurement, and reporting of marketing plans across 190+ markets, optimizing the media mix, local partnerships, and promotional efforts to drive new and repeat customer traffic to salons. Apply research, branding, promotional and communication principles and practices in the development, analysis, and communication of marketing/advertising programs. Manage and hold accountable multimillion dollar vendors/agencies at a strategic and tactical level so their deliverables match our marketing efforts. Prioritize marketing spend and allocate dollars in collaboration with accounting to ensure accurate and effective utilization to achieve results. Develop strategic action plans, such as identifying and sequencing action steps to achieve goals while considering possible risks. Continuously reconcile the marketing plan accounting for any shifts in strategy, business goals or competitive activity, resulting in marketing/promotional plans that appropriately support the business initiatives. Use customer and franchisee relations skills, such as the ability to respond with a sense of urgency, and with tact and diplomacy in difficult situations. Lead and oversee new salon opening marketing efforts across all marketing verticals. Your Expertise Education: BS/BA, MBA preferred. 10-15 years of experience in the marketing field (preferably in the retail and/or services space). Franchise experience preferred. Previous people leadership experience and the ability to build effective relationships across all levels is required. Seasoned marketer with experience building and implementing strategic plans, building and leading teams, and driving results. Excellent communication and problem-solving skills. Ability to effectively speak, influence and present in public and positively reflect the company''s image as a leader in the marketplace. Ability to listen, earn trust, and accept direct feedback from franchisees while building strong, positive relationships. Excellent financial analysis skills. Excellent computer skills and knowledge of Microsoft Office applications. Travel is required. Your Work Environment Our corporate headquarters are in Bloomington, MN. Our approach to work environment focuses on the balance between teamwork and flexibility which means you will have the ability to work in a hybrid model - a balance of in the corporate office each week and days you can work remote. Our office has lots of natural light, hydraulic desks for standing or sitting and many other amenities, so we are sure you will enjoy your office time as much as working remotely. Travel is required to markets across the country. Travel could be multi-day depending on scheduled meetings. Key Competencies Getting Results Ability to drive for results, focus on the customer and build realistic plans. Using a Thoughtful Approach Having the ability to think strategically, demonstrate agility, think creatively, apply financial acumen and promote teamwork. Working with People Excited to build partnerships, model ethical performance, communicate with impact and influence others. Managing People Attract, develop, manage and retain top talent through mentoring, training, feedback and coaching to a manager''s direct, indirect and cross-functional teams. What We Offer We offer a competitive salary, health benefits, wellness programs, a company-matching 401K and tuition assistance but some perks that set us apart are: A focus on your development. We want to know what your dreams and aspirations are and hope to find ways of Great Clips helping you along in your journey. Your personalized development plan will create a path for your growth and promotion potential. A GREAT culture. One the most frequent compliments you will hear about Great Clips from employees, franchisees and business partners alike is that Great Clips has a GREAT culture. Our belief is that we are strongest together and therefore find it important to have an inclusive, diverse work culture. Though we embrace our differences, we all share in our 6 core values; we are kind, we listen and earn trust, we keep it simple, we focus on execution, we exceed expectations and WE MAKE IT FUN. A spirit of ideas and innovation. Here at Great Clips, we have a competitive lead within our industry. Though we hold a strong position, we never stop pushing ourselves forward and continue to look for new ways of delivering a powerful and enduring brand. About Great Clips With more than 4,400 franchised salons throughout the United States and Canada, Great Clips is the world''s largest haircutting salon brand. Our salon owners and corporate staff are dedicated to our salon communities with a focus on philanthropic and volunteer activities. Great Clips, Inc. employees are passionate about what we do and our technology team geeks out in finding ways to use technology to make what we do even better.

Created: 2025-10-04