Shaner Hotels E-Commerce Manager

Shaner Hotels is seeking a full-time Corporate E-Commerce Manager to join its Corporate E-commerce team. The position will be responsible for carrying out all essential E-commerce strategies for a group of properties across the U.S. in the Shaner hotel portfolio. The position will report directly to the Vice President of E-Commerce. This position offers remote work with occasional travel to the hotels or the Corporate Office, located in State College, PA. Competitive salary and benefits program.Responsibilities • Search Engine Optimization Strategies + Create optimized content for both brand and independent sites + Optimize online profiles (i.e. Google, Trip Advisor, Yelp, etc.) + Seek out local linking opportunities + Ensure UNAP info is accurate and consistent across the web. • Work closely with Operations, Sales and Revenue Management to ensure that E-commerce strategies are in-line with the revenue producing strategies of the property. • Manage all social media efforts + Execute advertising campaigns to drive engagement with social profiles as well as potential business. + Create engaging content across all social channels. + Monitor and respond to all reviews and user generated content across all channels. • Manage and execute performance media strategies including Expedia TravelAds, Marriott PLUS, GDS Advertising, etc. • Manage e-mail marketing efforts through both brand and in-house platforms. • Manage online merchandising opportunities available through brand sites, independent sites and third party channels. • Monitor and assist properties with online reputation management through Trip Advisor, Google, , Expedia, etc. • Conduct OTA audits to ensure accurate information is being displayed across all channels and to maximize content scores. • Provide quarterly and/or monthly progress reports to property level management, ownership and the corporate executive team.

Created: 2025-11-01