Associate Director, Business Intelligence
PUBLICIS GROUPE - Philadelphia, PA
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Company DescriptionPHM is the leading health media agency in the US. We are designed for-and dedicated to-delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.While we have grown to be the No. 1 agency in our industry, at heart we''re still a startup. It''s that energy and spirit of innovation that allows us to create bold and meaningful ''health media firsts'' for our clients, and to do it all with phmlove.At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.Job DescriptionThe Associate Director of Business Intelligence (hereafter ''BI'') will successfully apply their years of experience in data analysis and strategic consulting as the BI lead on any of our myriad of enterprise clients within the health and wellness industry Paramount to this success will be the ability to utilize the many media data sources at the disposal of the BI team to integrate all of them in multiple BI platforms (mainly Datorama), document these integrations and train the client on media data strategy. This role will be dual focused in supporting internal reporting teams and the client internal reporting teams.Key ResponsibilitiesWhile every engagement is unique, typical Associate Director engagement expectations require execution against the following tasks and deliverables:* Crafting and maintaining professional relationships with the many members of your client team(s) while being solely responsible for the consistent level of quality in communications and deliverables for the entire team that serves on the data client''s behalf* Work throughout the year with internal (PHM) and external (client team, partner agencies/consulting groups) stakeholders to craft media data strategies that satisfy all client data needs/objectives and address business challenges/opportunities with clearly defined goals and definitions of data integration/reporting success* With the above, oversee the creation of the business rules and documentation (ERDs) of the engagement as well as participate in conjunction with internal Finance and Operations teams in the scoping process and any necessary requests for proposal from outside vendors/data companies* As we execute on the behalf of the client, manage the many internal data sources (including an expertise in Datorama) and (where applicable) third-party vendors/data streams that comprise our custom measurement platform while keeping work stream on task within the established timelines and delivery dates* Identify areas of opportunity to expand our presence through consultative selling at current clients while periodically participating in the any new business development opportunities as they arise* Ability to prioritize tasks through an understanding of client needs and internal operations to proactively deliver on goals and success for the client and team* Demonstrate autonomous, independent decision-making capability, including maturity around accountability for less than ideal choices and ability to learn and grow accordingly* Provide strategic review of your team''s work to ensure deliverables are on time, data integrity & robots project plan overall* Effectively displays high business acumen presence in meetings and in writing, being able to influence and collaborate with people across the organization, impact positive change, understand competitive offerings, identify business needs to get projects moving and keep them moving forward in alignment with internal teams* Independently provide data strategy/data partnership POV for clients or internal teams, while sourcing or researching any needed information to inform decision making aligned to business rules* Effectively manage and grow a team, teaching process and providing a growth path for direct reports - while managing and prioritizing their workload for success* Ability to remain objective and open minded; making fact-based recommendations and decisionsUnderstanding of agency operations and display ability to support Senior leadership & developing trust within internal and external stakeholdersQualifications* Depth of understanding of business intelligence software such as Datorama, an expertise in media data and financials (PRISMA, Ad Servers, etc) and cloud base services such as Snowflake, Databricks, Azure* Superior skills with the following core competencies:o Project Management/ Time Managemento Excel & SQLo Problem Solving Abilities & Strategic Consultationo Quantitative Skillso Communication Abilitieso Intellectual Curiosityo Management* Participate in the recruitment of new additions to the BI Team and management of both the career development and daily workflow of junior team members/resources* A willingness to travel as client needs dictate* While all engagements are unique, travel is normally required 10 to 15% of the timeEducation and Experience* Bachelor''s Degree (preferably a BS in a related field) is required; Master''s Degree a strong plus 5 to 7 years of work experience in data/analytics consulting and/or quantitative marketing/analysis (healthcare, pharmaceuticals and life sciences experience a plus but not necessarily a requirement)* Datorama Development Experience a mustAdditional InformationAll your information will be kept confidential according to EEO guidelines.
Created: 2025-11-15