Marketing Communications Manager, Global Segments and ...

Eatons Marketing Commercial Operations Division is currently seeking a Marketing Communications Manager, Global Segments and Experience Centers to join our team. This position will be based out of our Moon Township, PA; Raleigh, NC; Menomonee Falls, WI; or Beachwood, OH location. Position Overview: Reporting to the Sr. Manager, Campaigns and Global Segment Engagement for the Electrical Sector, the Marketing Communications Manager, Global Segments & Experience Centers will be responsible for developing integrated marketing communications strategies, plans and tactics to support Eatons Electrical Sector key global segments and Eaton Experience Centers. The manager will work with divisional and key functional leadership to ensure close alignment and collaboration with industry marketing stakeholders, marketing communications team members including corporate marketing, regional communications and Eaton Experience Center teams. Working with these functions, the manager will develop integrated marketing communications plans and sales deliverables to further Eatons presence in our focus segments (utility / residential / buildings / healthcare). The manager will be responsible for the global message platform and storyline for each focus segment, addressing key trends, maintaining alignment with sector positioning to address customer challenges and Eatons solutions to meet customer needs. Also responsible for the segment content development strategy that aligns with our Electrical Sectors strategic communication pillars including content creation, promotion and measurement. This manager will drive global content deployment with regional marketing communications teams and own Americas deployment ensuring localization, translation and implementation. This position is also responsible for experience center marketing communications to drive exposure for Eaton Experience Centers in Houston, TX and Warrendale, PA. Beyond these locations, the position will collaborate with other global contacts to provide tools/deliverables templates for use by other facilities. This position will work with peer Manager, Global Segments and have the responsibility to drive content development for focus segments aligning with the Electrical Sectors strategic communication pillars supporting electrification, digital innovation (Brightlayer digitalization solutions) and the energy transition. Responsible for the promotion of content externally and internally including sales promotion/enablement and measurement along with facilitating collaboration with internal regional teams to provide tools/deliverables/templates for use by locations outside of the U.S. This position is focused on both internal and external audiences. It requires understanding of key Eaton and Electrical Sector segment strategies and evolving market trends that impact the segments; product knowledge; creative use of various forums/channels for message delivery; and analysis of measurements across the areas being supported. It requires collaborating with select internal teams and managing various external vendors who act as extended team members to complete projects (graphic designers, editors, etc.) in a timely fashion with input from key stakeholders mentioned above. Approximately 75% of the successful candidates time will be on segment communications, up to 20% will be focused on experience center communications and 5% on other communications projects Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. Its where bold, bright professionals like you can reach your full potentialand where you can help us reach this function you will: Develop marketing communications strategies and tactics to promote the Electrical Sector focus segments and maintain core segment sales deliverables throughout the year (message map, ppt, line cards, brochures, 3D application, product finder, eMarketing programs, tradeshow messaging, etc.) with updates and launch of new products through the OneLaunch process. Lead monthly planning and collaboration calls with segment leaders and key marcom/business contacts as well as regional marcom leads to facilitate content sharing/implementation. Responsible for content strategy for focus segments aligning with Electrical Sector strategic communication pillars to address industry trends and increase Eatons position and presence in the market. Define, create, promote and measure performance of key thought leadership content (examples include success stories, listicles, infographics, innovation stories, white papers, videos, etc.). Work with global segment leaders to monitor market trends, evolve segment messaging and drive more widespread use of segment storytelling in social media, PR outreach, internal communications tools, advertising and tradeshows/events for focus segments. Consult and guide marcom business unit team members as they plan US events and drive inclusion of a segment focus. Coaching should be focused on show messaging and key products representative of the segment including deliverables to support/promote event attendance such as e-mail marketing, etc. Responsible for working with Experience Center team and peer Manager, Global Segments Marketing Communications to develop, execute, measure and enhance integrated communications plans for the Eaton Experience Centers (Houston, TX & Warrendale, PA) aligning with the Electrical Sectors strategic communication pillars and focus segments. Work with experience center teams to identify/build/promote/measure new content based on customer needs including videos and execution of on-line education/training events (Power in Focus). Develop marketing documents to support training programs.Responsible for sales enablement and use of key tools and regularly scheduled programs/deliverables to drive content promotion including measurement of effectiveness.Why work at Eaton? We provide benefits that are industry competitive and focused on employee well-being. Listed below are programs that are offered globally, but program availabilities may vary by site.Flexible work options to help balance work/life demands (at participating Eaton sites)Healthcare/retirement savings programsCompetitive compensation packages to reward skills and performanceTuition assistance or financial help for ongoing learning and developmentHealth, Dental, Vision & Wellness programsDonation matching (U.S., Canada, Puerto Rico)When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we as individuals and as a company are stronger.QualificationsRequired (Basic) Qualifications: Bachelors degree in English, Journalism, Communications, Public Relations or related field of study required Minimum of 10years of experience Marketing Communications, Communications or Journalism role Experience in content creation, internal and external communications, digital marketing such as web content and email campaigns, direct marketing or advertising Demonstrated experience with storytelling across multiple channels and formats with the ability to understand and convert complex information into compelling content Proven track record of successfully establishing and managing communications programs Sponsorship is not available. Candidates must be legally authorized to work in the U.S. on an ongoing basis without requiring company sponsorship.No relocation benefit is being offered for this position. Only candidates within a 50-mile radius of Moon Township, PA; Raleigh, NC, Menomonee Falls, WI; or Beachwood, OH will be considered. Active-Duty Military Service member candidates are exempt from the geographical area limitationPreferred qualifications: Masters degree in English, Journalism, Communications, Public Relations or related field of study requiredPosition Criteria: Strategic thinker and planner, able to lead and engage in planning processes, establish priorities and evaluate results Digitally savvy and able to leverage new technologies for communicationsUnderstanding of analytics and tools to identify content trends to lead content planningExcellent communication, presentation and leadership skillsAbility to lead by influence and collaborate across multiple stakeholdersA high functioning multi-tasker, with effective organizational habits and superior attention to detailMust be a self-starter, with energy and enthusiasmExcellent interpersonal skills and ability to work across various levels within the organizationAbility to prioritize work and manage expectationsAbility to work in a flexible environmentWe are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant''s race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.Eaton also considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call 412-893-3600 or send an email to:[Click Here to Email Your Resumé] We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant''s race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.LI-MM4Eaton considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call 412-893-3600 or send an email to: [Click Here to Email Your Resumé] What you will get from usEatons mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. Its where bold, bright professionals like you can reach your full potentialand where you can help us reach ours. Eatons 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees.We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we as individuals and as a company are stronger.We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the companys operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody.We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant''s race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.Job: MarketingRegion: North America US/Puerto RicoOrganization: MCO Marketing Commercial OperationsJob Level: Individual ContributorSchedule: Full-timeIs remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes HybridDoes this position offer relocation?: NoTravel: Yes, 25 % of the TimeEaton is an Equal Opportunity and Affirmative Action Employer. Eaton is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant''s race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Created: 2025-11-01