Email and SMS Automation Specialist

CleanChoice Energy is looking for a detail-oriented and highly motivated Specialist in MarketingAutomation to join the team. This is an exciting opportunity if you are passionate about executingand optimizing email and SMS campaigns to drive business growth, and would enjoy making it easyfor consumers to choose 100% clean electricity to make a positive impact on the environment. CleanChoice is a fast-growing certified B Corporation, whose mission is to transform the U.S.electricity market and make clean energy available to everyone. This position will report to theSenior Manager, Email Marketing.Key Accountabilities: Achieve marketing objectives and key results to grow customer count and lifetime valueby developing and optimizing a test and learn email and SMS marketing automationprogram Grow the CleanChoice Energy customer base through optimized campaigns over email,SMS / text, and other channels through Braze, our marketing automation platform Develop a deep understanding of the CleanChoice Energy user journey from email leadto clean energy customers and ensure that the right content is delivered on the rightchannel to maximize conversionResponsibilities include but are not limited to: Understand CleanChoice Energys core audience personas and lifecycle stages todeliver automated campaigns to the right prospect at the right time and optimize the userjourney touchpoints Create personalized automated campaigns using dynamic content and liquid code.Ensure messaging and data are QAed and successfully executed Manage the end-to-end production of email and SMS marketing campaignsbuildemails using HTML / CSS, set up A/B tests, QA, and send through Braze Develop email and SMS copy and creative and secure necessary approvals Assist in the development and execution of A/B and multivariate tests to optimize andgrow customer count, improve conversion, and increase customer lifetime value for highvalue automated campaigns Measure, analyze, and report on campaign performance, channel metrics, and digitalanalytics to make actionable recommendations and inform the development of new tests Work with Email and MarTech team colleagues to maintain cross-channel marketing andtesting calendars and implement plans according to goals Work collaboratively across the Marketing, Data Science, Product, Technology andOperations teams to develop strong, productive relationships with coworkers Stay current on and experiment with new digital and direct response marketing tactics toincrease conversions, CLTV, and make it easy for customers to support clean energy Gain an understanding of retail electricity, clean energy, and community solar markets Other duties as assignedQualifications and Skills: You have 2-4 years of experience in a relevant role including marketing automation,digital, email, growth, or lifecycle marketing. Experience with SMS marketing is a plus Familiarity with building and modifying action-based campaigns and customer lifecyclejourneys Demonstrated experience driving business value and executing multi-channel marketingcampaigns through email, SMS, and/or other digital channels in an enterprise ESP orMarketing Automation Platform like Braze, SFMC, Marketo, or similar You make data-driven decisions, have a proven track record for running tests andoptimizing campaigns, and clearly communicate results and learnings You have strong creative and copywriting skills and can clearly communicate productbenefits and create customer experiences that make an impact Youre proactive, thrive in a fast-paced environment, and can effectively managemultiple tasks and projects with varying schedules simultaneously You work well cross-functionally with internal and external teams You have excellent writing, presentation, and verbal communication skills Bachelors degree or equivalentBonus Points For: Experience with Braze Marketing Automation Platform Ability to translate user journey and digital data insights into action Familiarity with Agile workflow, JIRA, , or other work management tools Experience with Business Intelligence and Data Visualization tools like Domo Knowledge of email and SMS best practices to maximize deliverability and conversions Experience with Salesforce CRM Familiarity with Google Analytics to track conversion and measure campaign ROI/ROAS You have strong creative and copywriting skills and can clearly communicate productbenefits and create customer experiences that make an impact Experience in clean energy, solar, or utility categories Passion to make the world a better place through 100% clean electricity and protectingthe environment for future generationsPowered by JazzHRPI187033484

Created: 2025-11-01