Senior In-Store & Local Marketing Specialist

Job DescriptionThe position will primarily lead marketing efforts in Northern California, Reno, and Boise around community engagement, giving, events, and market planning strategy. In addition, the position supports in-store retail and marketing execution, new store openings, sponsorships, business and economic development efforts, and public or media relations. Works closely with non-profit organizations and community groups on market planning initiatives. Supports new store opening planning, strategy, and execution. Provides inspired communication around missions and goals important to the brand. Ensures effective event activations both in-store and within the community.Responsibilities: Oversees effective execution and implementation of community-giving strategy and goalsEngages with store and, as required, regional stakeholders to ensure effective implementation of global marketing objectives at the store level.Engages with store-level Team Members to understand needs and ensure the provision of hands-on assistance as necessary.Monitors effectiveness of the community-giving online portal to ensure it remains fit-for-purpose; engages with technical teams to resolve issues with user interface, ordering inconsistency, etc.Represents store-level concerns to regional marketing and ensures effective two-way communication.Monitors in-store and local program activity to ensure alignment with global and regional plans/objectives; identifies areas for improvement.Analyzes store-level marketing performance metrics, delivering data-driven insights and improvement recommendations to marketing leadership Experience with contract negotiations, public speaking, and public relations. Skills: Advanced understanding of marketing concepts in a retail environment, including brand management, channel management, and communication strategies.Strong understanding of signage design, development, production, and delivery.Strong understanding of consumer insight analytics and related marketing, retail, and customer engagement metrics.Strong ability to assess marketing initiative impact on customer behavior and bottom line performance.Collaborates with functional and cross-functional Team Members on a regular basis.Impacts overall team effectiveness.May provide informal support to less experienced Team Members.Builds and nurtures relationships with senior-level stakeholders and municates structured information in a clear, concise, and organized fashion.Collaborates with others to achieve objectives and insure information flow.Tailors communication approach to specific situations and audiences.Able to effectively present information and respond to questions in both one-on-one situations and group meetings.Advanced ability to plan, estimate, organize, and monitor program activity.Ability to oversee and advise on emerging issues and assist with overcoming barriers.Ability to keep multiple track on track financially, creatively, and in accordance with stakeholder objectives and deadlines.Understands company, customer, market, trends and emerging challenges.Applies business and project understanding to focus project / team efforts.Demonstrates strong knowledge of the WFM product mix, supply base, and retail operations.Education & Experience: BA/BS degree and 4-6 years relevant experience OR equivalent combination of education and relevant experience. At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.

Created: 2025-10-04