Marketing Operations Specialist

DescriptionAt BerganKDV, our marketing tactics put people first; we focus on curating a strategy that connects our solutions with our audience in a way that''s meaningful and authentic. If you are as passionate about people as we are, then you''ll love your future marketing career at BerganKDV. WHO WE ARE AND WHAT WE DOBerganKDV has provided innovative yet practical solutions for small to large-size companies since 1945. From our beginning as a trusted CPA firm, we have expanded and adapted to offer business planning and consulting, tax, audit and accounting, wealth management, human capital management, and technology services across the country. At BerganKDV, we believe our role as advisors is to build relationships with our clients, take an active interest in their unique situations, and provide expertise and resources to help them achieve their goals. Bringing value to our clients is what we do best and seeing them succeed is our ultimate goal.Position Overview: The Marketing Operations Specialist will leverage best practices and technology to support our marketing strategies and tactics; ensuring the seamless execution of campaigns. They will demonstrate critical thinking and problem solving; striving for continuous innovation and process improvement.Responsibilities: Maintain technical aspects of key marketing systems (HubSpot, WordPress, Google Analytics, NetSuite) Proactively explore data to find trends, report on KPIs, and apply proper hypothesis testing Evaluate new technologies and add-on applications to improve and optimize marketing team performance Collaborate with the marketing team to refine the HubSpot lead scoring process and tie leads to revenue Consult on operational best-practices, providing recommendations on audience targeting and segmentation as well as A/B testing strategies. Provide reports and dashboards utilizing HubSpot and Google Monitor campaigns to optimize performance based on industry best practices Advise campaign managers on builds and segmentation Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns. Qualifications: Bachelor''s degree in marketing or a related field, or equivalent experience. 3-5 years experience working with HubSpot, Google Analytics and WordPress HubSpot and Google Analytics certifications a plus Meticulous attention to detail Analytical mindset, problem solver EXPLORE THE WORKPLACE OF THE FUTURE BerganKDV is a leading professional services firm with a contagious culture; where growth is fostered and making a difference means something. Our values drive our decisions, and our passion is empowering people and creating wow experiences for our clients. BerganKDV Differentiators: Growth Potential Close-Knit Collaborative Team Mentor Program Employee Referral Rewards Comprehensive Benefits PackageCustomized Career Path Open Door Leadership Style Entrepreneurial Operating System - EOS / Traction BENEFITS THAT GO BEYONDWe are proud to offer a competitive and comprehensive benefits package, with options designed to help you make the best decisions for yourself, your family and your career. Our competitive compensation package is catered to reward you for your performance and recognize you for the value you bring to our business. In addition, our total package includes medical and dental coverage, matching 401(k) plans, PTO, observed holidays and a range of programs and benefits designed to support your physical, financial and social well-being. All applicants will receive consideration for employment regardless of their race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital status, or status with regard to public assistance. Must be legally authorized to work in the United States without sponsorship for employment visa status (e.g., H1B status)

Created: 2025-10-04