Brand Manager - Shopper Marketing

Brand Manager - Shopper MarketingJob DescriptionYoure not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, youll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your Brand Manager - Shopper Marketing role, youll help us deliver better care for billions of people around the world. The marketing landscape is evolving rapidly, driven by the evolving shopper journey, and a revolution in technology and business models to serve these changing needs. From emerging eCommerce shopping platforms to significant advancement in retailer digital media, CPG shopper marketing is an exciting landscape of innovation.Reporting to the Sr. Brand Manager, you will play a key role in accelerating Kimberly-Clarks engagement with Walmart shoppers.You will guide our critical agency partnerships and implements new measurement approaches, as well as, influence across key stakeholders to ensure win-win partnerships between retailers and Kimberly-Clark. Responsibilities: Lead the team in delivering the annual marketing plans for Kimberly-Clark at Walmart.Lead the development and execution of differentiated, omni-channel Shopper Marketing with Walmart across retailer assets, including digital product content, retailer media and personalization programs, and fulfillment option programs.Build strategic relationships and acts as Marketing liaison to Walmart, understands priorities, process & requirements, share thought leadership, drive program sell-in.Partner with Insights to identify barriers and opportunities with Walmart, in order to develop win-win programs for brands, shoppers and Walmart.Actively collaborate with Brand Teams, Customer Teams, Sales, Insights, Category Leadership and other functions to support Joint Business Planning and program execution.Analyze and communicate about marketing program impact, lessons learned and ideas for continuous improvement.Engage with agency partners to drive optimization, creative development, execution of marketing requirements, stakeholder engagement, execute analytical plan and achieve program success metrics.Activate and optimize Search and Display Media on retailer sites: develop strategies, plan, allocate budget, and drive execution and fluence retailer media teams to develop customized products / media properties that help deliver brand / category strategies. Additional Requirements:Perform analyses and design strategic business presentations tailored to achieve realistic customer performance, and support K-C''s Integrated Business Planning Process. Accurately develop sales and budget forecasts to ensure efficient planning. Keep team leader informed on status of plans and programs, changing conditions, requirements of marketplace, competitive activity, issues and accomplishments that may affect sales results. About You:Youre driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. To succeed in this role, you will need the following qualifications:Bachelors degree. MBA Preferred.Ability to travel up to 20%. 6+ years of experience in Sales or Marketing.CPG experience.Ability to analyze relevant data, insights and information to identify opportunities, develop strategies and execute plans to address.Ability to lead, collaborate, communicate and influence across the organization and with retailers.Ability to think and act strategically and to drive commercial planning and execution.Creative thinking and problem-solving skills.Strong project management skills and analytical capabilities. About Us:At Kimberly-Clark, youll be part of the best teams committed to driving innovation and growth. Were founded on 150 years of market leadership, and were always looking for new and better ways to performso what can you do with that? Theres no time like the present to make an impact at Kimberly-Clark. Its all here for you at Kimberly-Clark. Total Benefits: For a complete overview, see Hybrid Work Arrangements: Youre looking to make a difference. When and where it works best for you. And at Kimberly Clark, were constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, youll experience Flex That Works, flexible work (hybrid) arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. LI-HybridGlobal VISA and Relocation Specifications:K-C will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of K-Cs applicable mobility policies. The benefits/policy provided will decided in K-Cs sole discretion.Primary LocationUSA-AR-RogersAdditional LocationsWorker TypeEmployeeWorker Sub-TypeRegularTime TypeFull time

Created: 2025-11-15