Marketing Coordinator

Job DetailsJob LocationNHA: Michigan - Grand Rapids, MIPosition TypeFull TimeJob CategoryMarketingSUMMARY OF POSITION: We are looking for a charismatic, out of the box thinking leader to join the SFE team. You will oversee and drive activities related to in-unit marketing, growth, and customer engagement. You would be responsible for creating marketing strategies that will build the business''s brand, lead to increased participation, awareness, brand equity, and relevance among SFE''s target audience. This role is dedicated to supporting our unit operators in driving business growth in a way that is innovative, creative, and on-trend. You should be excited by data-driven experimentation, and making huge, calculated bets. We expect hard work but have fun while doing it! SFE is committed to revolutionizing how students are nourished. Everything we do within a school district starts with the students. We will enhance their learning experience by creating healthy eating habits through nutrition education and interactive experiences. The students are our number one priority. Our culture focuses on treating staff with fairness and respect. A proud and happy staff member will take a more active role in improving the quality and presentation of food, which the students will appreciate and enjoy. Our passion also includes improving the communities in which our employees and students work and live. SFE takes an active role in fighting hunger for the underprivileged by donating to food banks and charities locally and is making strides to help fight childhood obesity through education and leading by example. We form partnerships with like-minded agencies to help promote our wellness message and are committed to the advancement of our employees who help make our community programs so successful. RESPONSIBILITIES: Develop and execute, game-changing ideas in the K-12 foodservice space Create annual promotions calendar, digital and print campaigns that support in-unit growth Work alongside the Senior Creative Coordinator to develop assets and materials that support the SFE brand Partner with external agencies to drive new concepts and innovations Collaborating with cross-functional departments to create materials that are effective and executable in operations while supporting compliance requirements and brand identity Develop a deep understanding of our target market through travel and face-to-face engagement as well as online communication. Currently, our market is K-12 school districts within the United States. In the future, that might include different areas of the world, or facets of foodservice-our vision is to change the way child nutrition should look and taste by building strong, long-term partnerships with our clients, board of directors, parents and most importantly the children, while exceeding all federal and state nutrition requirements and guidelines Manage multiple marketing strategies effectively, including content marketing, digital advertising, press, in-school media, social media and in-district communications Amplify the SFE story and take our brand to new heights. We strive to have impeccable design, and inspiring storytelling that allows us to connect with a broad audience - whether recruiting for team positions or connecting with parents, school board members, faculty, and staffDevelop strategic partnerships to increase our reach and elevate our brand QUALIFICATIONS: Minimum 3 years of experience doing at least 4 of the 6 activities above with a proven track record of success Comfort with a fast paced ever changing environment assisted by directional guidance without a road map A vibrant, fun-loving, no-judgement approach to coming up with ideas A rigorous, data-driven approach to testing ideas You''ll Stand Out if You: Have a design background Have a data background, and can collect, clean, analyze, and act on data Have a storytelling or writing background, and can craft inspiring, remarkable narratives Have a basic tech background and are fluent using the latest digital platforms and tools Can provide a portfolio of work or examples of successful campaigns We are an Equal Opportunity Employer (Gender/Minority/Veterans/Disabled) and participate with the federal E-Verify Employment Eligibility Program.

Created: 2025-10-04