Sr. Analyst, Digital Marketing Strategy & Operations

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketingJob DetailsWhat youll be doingThe Salesforce AppExchange is the leading enterprise cloud marketplace and most successful ecosystem of tried-and-true apps and certified consultants that extend the Salesforce Customer 360, and help customers on their digital transformation journey.The AppExchange Digital Marketing team focuses on making AppExchange the best place for Salesforce customers to find, try, and buy the right apps and services to solve their most important business needs. Together with our extended Salesforce teams, we build and launch integrated marketing strategies that deliver digital experiences to our Trailblazers across their entire this role as a Sr. Analyst, you will work with functions like Product Marketing, Partner Success, Product, Data Intelligence, SEO, Sales Strategy, and Campaigns to help define and execute our digital performance marketing strategy, expand our SEO footprint, build a stronger data culture to empower teams, and build scalable and repeatable operational processes.Some of the things youll be doing includePartner with extended Salesforce teams to develop digital performance marketing strategies that impact marketplace awareness, acquisition, engagement, and retention.Surface strategic marketing opportunities or refinements through ongoing performance analyses (e.g. funnel optimization, campaign effectiveness, audience performance, content performance, etc.), dashboarding, and monitoring business trends.Develop and execute a learning agenda focused on optimizing performance across each lifecycle stage.Act as the SEO subject matter expert to plan, execute, and measure strategies to grow page 1 rankings across AppExchanges portfolio of digital content.Implement and manage digital audience integrations that are used for paid media campaigns (Marketing Cloud, RollWorks, Bombora, LiveRamp, etc.).Develop and maintain dashboards to monitor digital marketings impact across AppExchanges main KPIs.Assist with OKR creation and measurement to drive alignment across multiple marketing functions.Collaborate with marketing, product, and other teams to identify process improvements, build solutions, and drive operational efficiencies.Manage budget operations (purchase request creation, change orders, and spend reconciliation).Who you are ...5 - 7 years experience with building & managing complex, multi-stakeholder projects throughout the customer lifecycle.5 - 7 years experience using quantitative and qualitative insights to inform strategy and prioritization.Strong communication and presentation skills, with the ability to tell influential stories with data.Strong hands-on knowledge of web analytics and SEO tools, including BrightEdge, Google Search Console, Google Analytics, Google Tag Manager, etc.2+ years experience performing keyword research, finding content opportunities, and partnering with the content team to create content optimized for organic search and specific target audiences.Familiarity with paid media channels including SEM, paid social, display, and content syndication.Experience with Data Management Platforms, including experience building and maintaining audience segments in a DMP interface.Experience with data visualization tools such as Tableau, Datorama, and Data StudioExperience with A/B & multivariate testing tools such as Google Optimize.An unwavering curiosity for performance marketing and the willingness to keep learning and tackle new ideas.LI-KK1For Colorado-based roles: Minimum annual salary of $83,200. You may also be entitled to receive incentive compensation and benefitsAccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form (.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our and are Equal Employment Opportunity and Affirmative Action Employers. 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Created: 2025-10-04