Digital Marketing Manager

Fox Motors Group has a Digital Marketing Manager opening in Grand Rapids, MI. You would contribute to our overall vision, ''Working together moving people throughout life,'' by leading the digital marketing team, implementing innovative digital strategies, and optimizing our digital marketing campaigns and efforts.As a Top 150 Dealer Group, we are dedicated to bringing both our employees and customers only the best experience. The vision of Fox Motors is working together moving people throughout life and our primary focus as a Fox Family is finding ways to give back to our employees, community, and customers as a team. We have a passion to see our team develop and grow with Fox University that provides development programs for sales, technicians, and management. Put your career in gear at Fox Motors and apply today!KEY RESPONSIBILITIESLead the digital marketing team in forming campaign strategies that will increase engagement with current and future customers across multiple media channels. Responsible for gathering and analyzing data and making recommendations to the Director of Marketing to ensure we are making strategic decisions based on data and not assumptions.JOB DUTIESLead and oversee the digital marketing teamWork closely and collaboratively with the Director of Marketing to align the organizations strategic plans and messaging as well as develop the digital marketing team''s output reachPlan digital marketing campaigns, including web, SEO/SEM, social media and display advertisingAssist in developing and implementing marketing strategies to attract customers to company website, online presence and promote online products or servicesIdentify trends and insights, and optimize spend and performance based on the insightsPlan, execute, and measure experiments and conversion tests to optimize online user experienceMeasuring and reporting on the performance of all digital marketing campaignsUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateConduct monthly and/or quarterly meetings with GM and management team to review digital effortsAdditional duties may be assigned if opportunity arises.QUALIFICATIONSBachelor''s degree in marketing or equivalent working experience in digital marketing5+ years of demonstrable experience leading and managing SEO/SEM, marketing database, website and/or social mediaHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnels, A/B and multivariate experimentsSolid knowledge of website analytics tools (Google Analytics Preferred)Working knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingGreat attention to detail and project management skills.Excellent writer and communicator with the ability to use data to make an informed decision and align communication with the larger company toneWHAT FOX MOTORS OFFERSPaid Vacation, PTO and HolidaysMedical, Dental and Vision401(k) with Employer MatchFlex SpendingGroup Life Insurance (Company Paid)Short-Term and Long-Term DisabilitySupplemental Life InsuranceAccident InsuranceEmployee Assistance ProgramsEmployee DiscountsWellbeing ProgramGrowth and Development Opportunities

Created: 2025-10-04