Director, Brand Strategy & Consumer Insights

Director, Brand Strategy & Consumer InsightsAt Priceline, we pride ourselves on being the best travel deal makers in the world, all in support of our purpose to help consumers experience the moments that matter most to them. As the world reopens and consumers once again begin to travel, we have an opportunity to reclaim our brand superiority and define our next phase of brand growth. Reporting to the SVP of Strategy & Brand Marketing, this role is essential in understanding our customer, identifying our growth audiences, authoring Priceline''s distinctive value proposition in the marketplace, and articulating that proposition across the business to drive long-term, sustained growth for the business.We are looking for a team member both fluent in qual-and-quant consumer research and a strategic thinker, storyteller and strong communicator. This person should possess an intellectual curiosity to learn, the research and analytical skills to translate insights into practical strategies and the ability to collaborate, guide and influence cross-functional business efforts. Why this job''s a big deal:We are seeking a motivated, consumer-obsessed strategist for a once-in-a-generation opportunity to instigate reappraisal and drive meaningful long-term brand equity for one of the most iconic brands in marketing history. In this role you will get to: Function as a ''consumer expert'' - bringing together both existing and new consumer insights to develop a clear view of the current Priceline consumer, our target audiences, and define new / opportunistic growth audiencesDevelop a comprehensive plan that delivers new and unique consumer insights aimed at driving new customers into the brand and repeat business amongst existing Priceline customersDevelop overarching Consumer Research Strategy (coupled with existing data) to drive a deeper understanding of the leisure travel landscape and uncover white space opportunities to increase market shareTranslate insights and synthesize context across the business to guide our marketing strategies and, in partnership with User Research Team, inform innovation roadmaps and customer experiencesWork closely with the marketing teams to conduct research to measure brand health, understand audience needs and attitudes, and measure impact of advertising effortsTie the sentiment of the moment, cultural landscape, competitive context and business imperatives into our go-to-market strategyIn partnership with SVP Strategy & Brand Marketing, help author Brand Key, unique selling proposition, and agency brief for the next generation marketing platformServe as a subject matter expert on brand strategy and positioning, consulting with internal stakeholders on the best way to achieve their objectives while building a strong, resonant, and unified brandBrief agency partners to ensure strategy is infused flawlessly through creative and media tactical plansCollaborate cross-functionally with marketing, product, user research, b2b, customer care, etc. teams to drive consumer-centric decision making in their disciplines, reinforcing the brand positioningSupport the operationalization of brand strategies for acquired companiesWho you are:Have 10 years of relevant experience in brand, strategy, research & insightsHave 3-5 years of management experienceStrong belief in the power of brands and the role they play in changing the trajectory of a business and organizationLeft- and right-brained thinker able to marry consumer insights (qual and quant data) with strategic thinking to craft strategies that will drive meaningful growthConsumer-centric view with ability to adapt to changing business needs and consumer sentimentDemonstrate strong understanding of the consumer and marketplace dynamics, with a practical eye toward business imperativesStrong analytical skills with proven ability to interpret data and link insights to brand growth opportunitiesAbility to storytell and sell recommendations as the output of the analysisDevelop and lead primary research to support marketing strategy, new product innovation, partnerships and other growth opportunitiesKnowledge of and experience managing the full market research cycle including survey design, data analysis, data interpretation, and recommendationsMust stay current with market research and data analytic tools and methodologiesExcellent written and verbal communication skills; experienced and comfortable communicating with senior-level leadersDemonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust.The Right Results, the Right Way is not just a motto at Priceline; it''s a way of life. It''s therefore essential that you also meet our high standard of ethics, honesty, transparency and complianceLI-Hybrid-MH1Who we areWE ARE PRICELINE.Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it''s a dream vacation, your cousin''s graduation, or your best friend''s wedding - we make travel affordable and accessible to our customers. Our culture is unique and inspiring (that''s what our employees tell us). We''re a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn''t stabilized. We''re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include , BookingGo, Agoda, Kayak and OpenTable. If you want to be part of something truly special, check us out! Flexible work at PricelineWhen we return to the office we will be in a fully flex mode, meaning you decide when to come to the office when it makes sense for you to do so - no minimum number of days in the office. Until then we are all working from home and will return to our flex mode when it is safe to do so. Diversity and Inclusion are a Big Deal!To be the best travel dealmakers in the world, it''s important we have a workforce that reflects the diverse customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work. Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We''d love you to join us and add to our rich mix! Applying for this positionWe''re excited that you are interested in a career with us. For all current employees, please use the internal portal to find jobs and apply.External candidates are required to have an account before applying. When you click Apply, returning candidates can log in, or new candidates can quickly create an account to save/view applications.If you are applying for a role in Connecticut or are a resident of Connecticut, you may obtain more insight on the recruiting range for this position, please submit an application and email your request to [Click Here to Email Your Resumé].

Created: 2025-10-04