Director, Brand Marketing

Business Unit OverviewHere''s what all the hype is about Premier Nutrition Company, LLC (PNC) is a clear leader in the convenient nutrition category and makes great-tasting food products under the brand names Premier Protein, Dymatize, and PowerBar, and is part of publicly-traded BellRing Brands (NYSE:BRBR). With its people-first culture, PNC empowers its people to create the best work of their lives alongside some truly astounding colleagues. PNC treats its people like adults with respect and trust. One of our five core values is to Connect & Belong because we bring our diverse backgrounds, life experiences, and ways of thinking to each challenge grounded in our belief that everyone should have a seat at the table and be listened to deeply. Whever makes you, you - you belong here. We strive to avoid many of the outdated processes of conventional workplaces. We don''t have performance reviews we have quarterly conversations. We don''t have management we have inspiring leaders to coach and mentor. We don''t have a casual dress code we simply don''t have a dress code; wear what you like. And we have a lot of fun. Bringing dogs to work, company-wide give-days days, philanthropy and sustainability programs, in-office massages, walking meetings, and free daily exercise classes on-site and at the adjacent gym are just a few ways we make work feel less like work. And the results of our great culture speak for itself: we were certified as a Great Place to Workâ„¢ for the fifth year-running in 2021 and ranked in the top 12 on Fortune Magazine''s Best Workplaces in our category for 2019, 2020, and 2021.So, what''s it like to work here? If you''re local, you''ll walk into our Emeryville office each Monday morning and find 100 of your colleagues sitting on sofas, beanbag chairs, or the floor excitedly talking through the week ahead and watching one of their colleagues tell their personal life and career journey. Picture a casual and collaborative environment of a start-up, the innovative mindset of a tech company, and the stability of a company with projected revenue this year of over $1.15 billion, and you''ll find us in the sweet spot where world-class culture meets robust business results. PNC seeks individuals who will thrive in this work environment and will help us build our culture and this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on. ResponsibilitiesThe Role... The Marketing Director will manage the Premier Protein brand, which is the largest brand at PNC and the 1 brand in the convenient nutrition category. Premier Protein has had a tremendous track record of growth over the last 8 years and we are looking for a strategic, dynamic, and skilled brand marketer to take it into the future. This role will manage the brand including owning annual brand planning, owning brand P&L, driving P&L improvement, creating compelling creative & messaging, identifying and developing line extensions, providing sales support, and developing the skills of the entire marketing team. The position will report into the Senior Director of all base brands and will be a critical part of the marketing leadership team at PNC.The position will be based out of our spacious, modern Emeryville, California office. WE ARE A HYBRID WORK ENVIRONMENT WITH FLEXIBLE NORMS THAT EQUATE TO ROUGHLY 2 DAYS ON-SITE FOR THIS ROLE WITH FULLY REMOTE-ONLY DURING HIGHER COVID CASE RATES IN THE COMMUNITY.You''re excited about this opportunity because your time will be filled with... Manage the Business P&L: 30% of TimeDevelop and gain alignment to annual brand financial plans including Gross Revenue, Net Sales, and EBITDA goals Lead brand short-term and long-term volume forecasting Effectively manage and track brand budgets Deliver and execute on annual targets (Net sales, EBITDA) Partner with cross functional teams to adjust/course-correct in-market as needed to meet yearly financial goalsLead Brand Strategy & Communication Planning: 20% of TimeDevelop long-term strategy of Premier Protein to ensure clear guidance to the organization of where Premier Protein can win in the marketIdentify core consume segments, product pipeline for the next 5 years, optimize core brand fundamentals (brand pyramid, communications pillars, brand essence/personality) by ensuring strong understanding of consumer target and identifying unique insightsLead process with agencies & PNC internal digital/creative to develop and execute impactful Integrated Marketing plans including creative and development of media, digital/social, and PR plansExecute effective and efficient marketing communication plans and analyze results post-program & incorporate learnings into future programsDevelop annual research plans and partner w/ Research team to ensure strong insights Develop/Launch Key Product Initiatives to Meet Annual Brand Goals: 20% of TimeLead commercialization of key projects to ensure continued supply of SKUs, cost savings initiatives, and close-in line extensions and customer driven SKUs Ensure line extensions are grounded in consumer insights Lead all packaging development Coach & Develop Marketing Team: 20% of TimeBe a mentor and strong thought leader in coaching and developing a total marketing group of 25+Directly manage a diverse brand team including BMs, ABMs, CoordinatorsProvide day-to-day guidance & coaching and ensure their personal growth & developmentCross-Functional Support: 10% of TimeStrong support and partnership with key cross functionals including R&D, Sales, and Operations to ensure brand meets annual plan Partner with Sales to develop launch plans, sales materials and selling stories. Work with Sales for all Account Specific programmingPartner with R&D / Innovation group on long-term innovation project QualificationsWhat are we looking for?Education:Bachelor''s degree requiredExperience:10+ years of experience in Brand Management with a Consumer-Packaged Goods (CPG) companyPassion or experience in the sports nutrition or general nutrition industrySkills:Ability to influence and lead others A strong results orientationSelf-starter - comfortable ''figuring it out'' Strong project management skills Quantitative strength -very comfortable with numbers Strong verbal and written communication skills Cross-functional project team experience So, if after reading through this long list you''re thinking-I''m not sure I meet 100% of these requirements, should I still apply? YES-if you embody a growth mindset, see challenges as opportunities to develop, and find innovative ways to get the real work that matters done, you sound like our kind of candidate!Select 5 Key Capabilities & Traits Important to Add to and Diversify your Current Team:Emotional intelligenceBe a builderEmbody a strategic mindset Challenge ideas respectfully Creativity, exploration, & innovativenessYou will thrive here and may just do the best work of your life if...You want to be an integral part of shaping and nurturing an amazing work cultureYou enjoy making people-centric decisions and finding ways to say ''yes'' as often as possible to impactful and important priorities for the business or teamYou are comfortable being natural, casual, open, and even a bit playful at workYou like to get sh...I mean stuff doneThis may not be your ideal next career move if...Dealing with ambiguity or experimentation is not your jamYou try to resolve challenging interpersonal situations over email or instant messagingIf we haven''t convinced you to apply already, here are some of our favorite perks and benefits:Friday afternoons off (and of course a hefty PTO package plus 11 holidays)401K match. Literally free moneyHybrid work with an average of 3 days a week in the office for local folksAll jobs are bonus-eligibleFree custom lunch twice a week. Plus plenty of snacks and shakes.2 weeks of work from anywhere time to move your Big RocksQuarterly team building events/happy hours (city-wide scavenger hunt, bowling, ropes course, putt-putt)Bring your dog to work (3 days/week)Extended paid parental leave regardless of gender or familial make-upWe strive to create an equitable and inclusive environment to contribute to the success of our organization. Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.

Created: 2025-10-04