Executive Director, Commercialization & Go to Market ...

Job DescriptionPosition Summary :As the Executive Director, Commercialization & Launch, you will create and implement a go-to-market approach for new, innovative PBM product offerings and stand up a sales organization to introduce these solutions to the market. You will be on the forefront of healthcare innovation, leading a team focused on introducing digital-focused PBM solutions to client challenges and ensuring market-facing messaging resonates with priority customer segments. This role requires a strong command of sales and marketing capabilities, including business development, pursuit management, and digital marketing. A successful Executive Director will utilize an in-depth understanding of sales processes and marketing tools to create an end-to-end go-to-market strategy for introducing new products to the market and scaling to new segments over time. This role has the unique opportunity to introduce new products to the market and set the foundation for future market expansion as the team grows. You will manage a team of direct reports and additional resources managed through other managers. In addition to managing direct reports, you will be responsible for collaborating across functional areas and coordinating required inputs from enabling teams. In this critical leadership position, you will work closely with senior executives and business partners at all levels of the organization to understand business and marketplace needs, to guide teams to solve problems, and to rapidly deliver new solutions to the market. Key responsibilities include: Sales enablement - training and development, CRM tools, field sales communications and process improvement initiatives to realize sales and account management team efficiencies Pipeline management - develop criteria to qualify potential prospects, outline approach for market-facing sales discussions, and actively maintain the accuracy and completeness of CRM data Sales process design- design and implement processes to enable field team success, including deploying sales team training, establishing and tracking key performance indicators, and launching insights and analytics to enable continuous improvement in sales team effectiveness Marketing collateral - leverage market, competitive, and sales insights and intelligence to create innovative insights, prioritize messaging, and create compelling collateral to demonstrate the value story of new PBM offerings within market segments Change management- utilize existing knowledge of PBM product and underwriting requirements to design and implement streamlined processes that minimize manual intervention Executive communication - provide timely and relevant updates to leadership on product development progress, escalating and triaging any risks and issues as they arise Strategic insights and cross-functional partnership - leverage comprehensive understanding of the PBM business to execute against strategy goals and drive results. Collaborate across the enterprise, coordinating with other business units where necessary Leadership skills and ongoing team management - ability to empower a large, complex team to achieve product development milestones and meet budget objectives within a broader cross-functional project planREMOTEPay RangeThe typical pay range for this role is:Minimum: 131,500Maximum: 289,300Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.Required Qualifications Strong healthcare industry experience, specifically supporting PBM sales and marketing An understanding of factors influencing PBM buying decisions across market segments Experience working with CRMs and sales enablement platforms Experience creating and implementing successful sales process/methodology/sales playbook initiatives Knowledge of digital tools, marketing technology, and tactics Demonstrated direct people leadership experience, managing teams across multiple locations and functions Experience working with a lean team to support go-to-market strategy for a new product launch will be valued Aligns with the values of CVS Health - Innovation, Collaboration, Caring, Integrity, Accountability.COVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications Advanced DegreeEducation Bachelor's DegreeBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Created: 2025-11-15