Mobile/SMS Channel Expert - Senior Manager

Job DescriptionThe Mobile Channel Experience Senior Manager will be responsible for ensuring CVS is activating through best-in-class channels that drive customer growth and retention. The primary area of focus for this role is growth and innovation in mobile channels, particularly SMS/MMS and PUSH channels to build customer relationships, and increase customer LTV (Lifetime Value). This role will report to the Lead Director, Retail Marketing - Customer Retention & Channel Marketing Strategy. Your job responsibilities will be:-Lead scale of SMS/MMS and PUSH channels through relentless pursuit of new experiences to deliver customer satisfaction and drive loyalty. You'll live and breathe the evolving strategy, health, size, performance & innovation for SMS/MMS and PUSH channels. This role requires ongoing close partnerships with internal product development teams, as well as external industry experts to apply outside-in perspectives to the use of the channel.-Develop and lead a short term and long term strategy roadmap, connecting the dots between desired customer experiences, upcoming digital/tech enhancements, competitive insights, emerging capabilities and industry insights to enhance these channels. Work cross functionally to identify and unlock functionality and AI opportunities that improve channel performance.-Demonstrate a deep understanding of channel performance, have co-ownership of KPIs, build learning agendas, analyze results, and integrate findings for ongoing execution and refinement.-Partner with other channel and customer retention strategists to define the proper Governance application across channels.-Lead cross channel & platform enablement across the enterprise. Partner in bringing customer-journey/retargeting strategies into the channel.-Develop a rich understanding of the CVS Health customer's needs and motivations - as well as the role CVS Health can serve in meeting these needs. Infuse these insights into channel health and contact strategy decisions.-Key partner in the integration of personalization programs, new technology and capabilities to improve customer experiences across channels.-Potential to manage and develop 1-2 direct reports.Pay RangeThe typical pay range for this role is:Minimum: 75,400Maximum: 162,700Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.Required Qualifications5+ years' experience in channel marketing, mobile channel growth or product ownership, data-driven marketing, and/or strategy development in a retail, consumer packaged goods, advertising agency or consulting environment.Preferred Qualifications Demonstrated ability to envision the future state, test hypotheses, and synthesize facts and insights into concrete, actionable strategies and tactical plans A passion in reviewing performance metrics and identifying new concepts to improve tactic performance and customer satisfaction. Deliver on multiple concurrent initiatives that have financial impact. Experience working across multiple simultaneous projects with high time demands, and provide impactful and mistake-free work product Experience activating in the Mobile channels to drive customer retention strategies and/or using personalized marketing vehicles to influence customer behavior - understanding of financial and operational functioning of targeted marketing vehicles Experience managing through ambiguous processes, with ability to streamline operating model opportunities and fill in gaps to deliver work productEducation Bachelors degree required or equivalent experience MBA preferredBusiness OverviewBring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.

Created: 2025-11-15