VP of Marketing

Join to apply for theVP of Marketingrole atMoby Join to apply for theVP of Marketingrole atMoby Get AI-powered advice on this job and more exclusive features. This range is provided by Moby. Your actual pay will be based on your skills and experience "” talk with your recruiter to learn more. Talent Acquisition Leader & Business Development ConsultantAbout Moby Moby is changing the way people invest. We use AI to transform the world's financial data and research into clear, actionable reports that anyone can understand. Our mission is to build the largest and most accessible investing research library in the world. We already reachover 30 million people each monthacross our social channels and content platforms"”and we're just getting started. With a thriving marketing foundation in place, we're now looking for a strategic and creative leader to take things to the next level. The Role We're looking for aVice President of Marketingwho's excited to roll up their sleeves, build a marketing organization from the ground up, and drive growth through innovative, unconventional strategies. This is ahands-on leadership rolethat requires creativity, analytical rigor, and a strong bias for execution. You'll lead Moby's consumer and B2B marketing efforts"”from performance marketing and lifecycle campaigns to content, partnerships, brand, and beyond. You'll be expected to constantly test new ideas, push boundaries, and bring fresh thinking to how we reach and engage our audience. We're looking for someone obsessed with trendspotting, culture, and identifying clever ways to position our product in front of the right audiences at the right time. Responsibilities Own and evolve the full-funnel marketing strategy across both consumer and B2B products Build and manage a world-class marketing team across growth, content, brand, and partnerships Lead both paid and organic acquisition channels, focusing on measurable results and ROI Develop outside-the-box campaigns and creative strategies that differentiate Moby and capture attention Stay relentlessly plugged into digital trends, emerging platforms, and cultural moments Design and execute marketing experiments with clear hypotheses, goals, and measurement plans Collaborate cross-functionally with product, design, editorial, and partnerships teams Oversee GTM strategies for product launches, content initiatives, and strategic partnerships Establish processes and frameworks for data-driven decision-making, testing, and iteration Own marketing analytics, attribution models, budgets, and reporting Qualifications 8-12+ years of marketing experience with a strong foundation in both performance and brand Demonstrated success scaling user acquisition and engagement in a high-growth environment Proven ability to build and lead high-performing teams across multiple marketing disciplines Strong understanding of growth frameworks, funnel optimization, and lifecycle marketing Experience launching and scaling marketing campaigns across paid social, search, email, content, SEO, and influencer/partnership channels Deep passion for creativity, experimentation, and trendspotting Analytical mindset with a strong grasp of marketing KPIs, attribution, and campaign performance Experience in both consumer and B2B marketing is a major plus Passion for fintech, investing, or personal finance is helpful but not required Preferred:Based in or willing to commute to New York City for hybrid collaboration Seniority levelSeniority level Executive Employment typeEmployment type Full-time Job functionJob function Marketing Industries Technology, Information and Media and Financial Services Referrals increase your chances of interviewing at Moby by 2x Get notified about new Vice President Marketing jobs inNew York City Metropolitan Area . 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Created: 2025-05-02