Media Strategist, Buying ( {{city}})

What to know Execute game-changing advertising strategies that tie engagement to the bottom line. As a Media Strategist, you'll manage the execution of digital advertising campaigns across clients ranging from leading nonprofits to political and advocacy groups to major brands (and everything in between). This may be the right role for you if youre someone who is equally strategic, creative, and analytical. Switching seamlessly from a client presentation, to writing an insightful analysis of campaign performance, and rolling up your sleeves to launch new creative are no big deal for you. Youre used to spending most of your day speaking in acronyms terms like DSP, CPA, IVT, ROAS, and AVOC are major parts of your vocabulary and you know how to explain them to clients and teammates. You will use your depth of paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team. The company Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From Google and UNICEF to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency and has 150+ employees in the US and London. A day in the life Build, manage, and optimize media campaigns across multiple platforms, primarily using Facebook Business Manager, Google and Bing Ads, Google Campaign Manager 360, and the Verizon Media DSP. (Other digital channel expertise is a plus.) Translate clients strategic visions into media objectives and KPIs to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy. Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimization. Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management. Participate in (and sometimes lead) client-facing interactions youll be the subject-matter expert for the platforms you manager Work collaboratively with other internal or external teams, including media planners, strategists,

Created: 2025-09-06