Social and Digital Content Lead
Eleven Madison Park - New York City, NY
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Reports to: Marketing Manager Responsibilities: Implement and manage social media strategy for 3 current Daniel Humm Hospitality brands, and more as they open/come online (including one restaurant slated to open in 2026) : Eleven Madison Park ( 516 k Instagram followers) Eleven Madison Home ( 54.4 k Instagram followers) Clemente Bar ( 34.1k Instagram followers) Create short - , medium-, and long-term campaigns together with Marketing Manager Define KPIs and track performance and engagement of posts Suggest strategy and content optimization Meet regularly with key stakeholders to ensure current and accurate content Assist with ideating and capturing photo and video content at the restaurant and events Write copy for all posts/ stories Create and maintain relationships with restaurant colleagues, industry , and our PR agency to foster collaboration and strengthen networks Work with external partners and collaborators to execute campaigns, including social media campaigns for short- and long-term pop-ups Manage comments and DMs Refer customer service requests to the appropriate parties Refer potential candidates and career inquiries to HR Maintain Daniel Humm Hospitality websites and update as needed Manage Google Business and M eta accounts Desired Skills: Exceptional written and verbal communication skills Curiosity : eagerness to learn and grow Work s well in a collaborative and dynamic environment : an enthusiastic team player Experience/ i nterest in fine dining and hospitality Excellent time and project management skills Experience Required: 2 + years experience as a social media content creator/ community manager Experience working in hospitality or restaurant industry preferred Proven ability to manage and build social media communities Ability to plan, execute, and measure successful social media campaigns Ability to maintain voice and visual identity for each individual brand Proficient with platforms such as Later , Airtable, Canva, etc. Proficient with Microsoft Office and Adobe Suite (Photoshop/InDesign) General SEO knowledge B asic graphic design and photography / video skills preferre d
Created: 2025-09-13