Senior Director, CRM Strategy & Analytics

Get AI-powered advice on this job and more exclusive features.This range is provided by Profiles. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$140,000.00/yr - $200,000.00/yrProfiles is hiring a Senior Director, CRM Strategy & Insights for a national media company on a direct-hire basis.Summary:We are seeking an experienced Senior Director of CRM Strategy & Analytics to lead our clients’ CRM and direct-to-consumer analytics efforts. The ideal candidate will have a strong background in CRM strategies, data analysis, and customer insights. They will have strong domain expertise in direct-to-consumer subscriber businesses, ideally in entertainment. This role will be pivotal in driving customer-centric strategies and improving customer engagement and retention.Responsibilities:Develop and implement marketing analytics strategies to support customer retention, engagement, and growth.Design and execute CRM campaigns, customer segmentation, and lifecycle analysis.Design and conduct experiments, A/B testing, and segmentation studies to enhance marketing efforts.Collaborate with marketing, sales, and product teams to integrate data insights into marketing strategies and terpret CRM performance and subscriber metrics, identify trends, and prioritize opportunities to drive revenue and improve customer lifecycle management.Present findings and recommendations to senior leadership and other stakeholders.Collaborate with cross-functional teams, including marketing, product, and analytics, to integrate Marketing Analytics into broader business strategies.Stay updated on CRM technology trends, best practices, and emerging tools to innovate and enhance strategies.Manage CRM analytics budgets, ensuring efficient allocation of resources and maximizing return on investment.Qualifications:Proven experience in CRM analytics, with a track record of driving customer engagement and retention.10-12+ years of experience in a similar field.Bachelor's degree in marketing, statistics, data science, or a related field.Expertise in CRM platforms and tools (Braze and Segment preferred), as well as data analysis and visualization tools such as Tableau.Strong business acumen and ability to translate data into actionable insights and strategic recommendations.Excellent leadership and team management skills, with the ability to inspire and motivate a team.Strong communication and presentation skills, with the ability to clearly communicate complex findings to both technical and non-technical stakeholders.Strong problem-solving and critical-thinking abilities, with a curious and analytical mindset.Experience working in a fast-paced, dynamic environment with the ability to manage multiple projects and priorities.Seniority levelDirectorEmployment typeFull-timeJob functionAnalyst, Marketing, and Strategy/PlanningIndustriesBroadcast Media Production and Distribution #J-18808-Ljbffr

Created: 2025-09-17