Marketing Lead, Sports

Join to apply for the Marketing Lead, Sports role at WhatnotJoin to apply for the Marketing Lead, Sports role at WhatnotThis range is provided by Whatnot. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$170,000.00/yr - $230,000.00/yr Join the Future of Commerce with Whatnot!Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Ireland, Poland, and Germany, we’re building the future of online marketplaces—together.From fashion, beauty, and electronics to rare collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.And we’re just getting started! As one of the fastest growing marketplaces, we’re looking for bold, forward-thinking problem solvers across all functional areas. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business, and bring people together through commerce. RoleSports Cards & Memorabilia is our largest category by GMV with the deepest bench of top sellers and largest marketing budgets. As a Marketing Lead for our most important category at Whatnot, you don’t just live and breathe your category – you set the standard for marketing excellence. You understand the customer profiles better than anyone else. You shape the category narrative. You are an expert in what drives customer acquisition and retention with enthusiasts in your category. This role is responsible for delivering best-in-class marketing for sports cards and collectibles, including being responsible for owning industry-defining big bets for the category and obsessively pursuing its growth.Define the strategy for sports marketing and develop big-bet initiatives designed to break through at an industry level, in service of our company goalsOwn the end-to-end planning and execution of our largest marketing initiatives, including our brand presence at The National and Whatnot Card show.Develop and manage relationships with industry-level leaders, from influencers, sellers, manufacturers and other key partnersManage a high performing team responsible for owning buyer acquisition, including devising product release moments, campaigns and events that generate community buzz & grow demandIs responsible for monitoring, understanding and reporting out on demand-side performance as well as measuring the efficacy of the work that moves these metrics.Team members in this role are required to be within commuting distance of our San Francisco, Los Angeles, or New York hubs. YouCurious about who thrives at Whatnot? We’ve found that embodying a low ego, growth mindset, and high-impact drive goes a long way here.As our next Marketing Lead, you should have 8+ years of marketing experience in a fast-paced environment, plus:8+ years of experience in category marketing or sports marketing with a high level of proficiency in managing demand-side business, including defining & tracking growth KPIsYou have expertise in developing industry-defining campaigns that deliver both impact for the brand and the bottom-line for the businessYou’ve owned IRL and event experiences as part of your marketing responsibilities with proven track records of tying them to business impact.You have experience and an interest in working directly with influencers, creators & other industry partners within the sports card spaceYou're immersed in internet culture & are deeply entrenched in how to market to communitiesYou are a problem solver with strong program management skills, people management experience and can lead a high-performing teamYou’re highly proficient with storytelling using data, inclusive of being able to use data analytics tools to pull together the data neededYou have experience at a high-growth startup, marketplace, or creator-focused platformYou are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance and are comfortable pivoting quickly as needed EOEWhatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our pensation Range: $170K - $230KSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesTechnology, Information and InternetReferrals increase your chances of interviewing at Whatnot by 2xGet notified about new Marketing Lead jobs in San Francisco, CA.Senior Manager, Social Marketing - Fenty BeautySan Francisco, CA $124,000.00-$150,000.00 6 days agoSan Francisco, CA $343,000.00-$457,000.00 3 days agoSan Mateo, CA $145,000.00-$190,000.00 1 week agoSenior Manager, Social Marketing - Fenty Skin & Fenty HairSan Francisco, CA $124,000.00-$150,000.00 6 days agoSan Francisco, CA $156,000.00-$241,000.00 6 days agoManager, Marketing Operations (Global Focus)San Mateo, CA $161,100.00-$241,700.00 2 weeks agoHead of Growth Marketing, Demand GenerationSan Francisco, CA $170,000.00-$180,000.00 5 days agoSan Francisco, CA $122,000.00-$176,000.00 2 weeks agoSan Francisco, CA $156,000.00-$241,000.00 6 days agoInstagram Global Consumer Brand Marketing ManagerSan Francisco, CA $150,000.00-$211,000.00 2 weeks agoSan Francisco, CA $130,000.00-$170,000.00 6 days agoSenior Brand Manager, Global e.l.f. 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Created: 2025-09-17