Senior Director/Director, Demand Generation

Senior Director/Director, Demand GenerationJoin to apply for the Senior Director/Director, Demand Generation role at CventSenior Director/Director, Demand GenerationJoin to apply for the Senior Director/Director, Demand Generation role at CventOverviewCvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.OverviewCvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.Cvent is looking for a strategic and results-driven Senior Director/Director of Customer Expansion to lead Demand Generation initiatives focused on driving net new booked revenue within our Commercial and Enterprise customer base. This role is responsible for cross-sell, upsell, and new buying center penetration, developing integrated programs that grow our footprint across Cvent’s extensive product suite.This role sits within the Demand Generation team and partners closely with Sales, Customer Success, Field Marketing, Product Marketing, and Digital to design campaigns that convert customer engagement into pipeline and closed-won This Role, You WillOwn the customer expansion strategy across Commercial and Enterprise accounts in North America, driving net new booked revenue through cross-sell, upsell, and whitespace engagementBuild integrated, multi-channel campaigns; including digital, email, webinars, and sales-supported outreach that align with customer needs and key business momentsIdentify and prioritize opportunities using tools like 6sense, Salesforce, and product usage signals, with a focus on uncovering and engaging new buying centersPartner with Sales and Customer Success to align on account plans and campaign execution strategiesCollaborate with Product Marketing and Vertical Marketing to develop relevant messaging, offers, and content tailored to specific customer segments and industriesTrack and report on key KPIs: expansion pipeline, sourced revenue, campaign performance, and conversion rates across the funnelContinuously test and optimize programs based on performance, feedback, and evolving customer needsHere's What You Need10+ years of B2B marketing experience with a strong background in demand generation, customer marketing, or account-based marketing (ABM)Experience building revenue-driving programs for existing customers, including cross-sell, upsell, and adoption-focused initiativesProficiency with marketing tools such as Marketo or Eloqua, Salesforce, and ABM/intent platforms like 6senseStrong collaboration skills with a proven ability to influence Sales, Customer Success, and Product Marketing partnersExperience targeting both commercial and enterprise segments, with understanding of complex buying cycles and multi-threaded sales processesAnalytical mindset with experience using data to drive prioritization and program optimizationExceptional project management, communication, and stakeholder alignment skillsBachelor's degree requiredPhysical DemandsWe are not able to offer sponsorship for this positionSeniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at Cvent by 2xSign in to set job alerts for “Senior Director of Marketing” roles.Director of Marketing and CommunicationsArlington, VA $150,000.00-$175,000.00 1 week agoBrand Marketing & Communications DirectorBroadlands, VA $130,000.00-$175,000.00 2 weeks agoWashington, DC $100,000.00-$125,000.00 2 weeks agoWashington, DC $150,000.00-$200,000.00 19 hours agoDirector, Innovation & Brand DevelopmentBethesda, MD $143,100.00-$235,200.00 6 days agoDirector, International Marketing and DistributionNorth Bethesda, MD $160,546.00-$188,641.00 3 weeks agoSenior Director, Marketing and Engagement - Ranger Rick BrandsReston, VA $100,000.00-$120,000.00 6 days agoWashington, DC $227,000.00-$296,000.00 6 days agoWashington, DC $200,000.00-$230,000.00 3 weeks agoDirector of Proposal Management & MarketingVice President of Marketing And Business DevelopmentWashington DC-Baltimore Area $150,000.00-$175,000.00 1 week agoLifecycle Marketing Director / Senior ManagerWashington DC-Baltimore Area $120,000.00-$160,000.00 4 days agoSenior Director Category Management MarketingBethesda, MD $147,000.00-$216,200.00 4 days agoFLEX Director, Marriott Bonvoy Brand MarketingVice President, Marketing and Communications (Hybrid in D.C. 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Created: 2025-09-17