VP, Revenue

About Treasury PrimeTreasury Prime is the leading Banking as a Service (BaaS) company that connects banks and fintechs through an API so developers can start building in minutes and launch in days. Treasury Prime’s full integration into core banking systems gives developers access to a wide range of banking services, from opening accounts to making payments to issuing cards. Treasury Prime is backed by Deciens Capital, Nyca Partners, QED Investors, SaaStr Fund, Susa Ventures, and Y Combinator.We are a high-growth small company of 100+ people with a unique culture of mutual respect and a supportive environment. Tearsheet named Treasury Prime the Best Banking as a Service company in 2021. If you're a go-getter passionate about making an impact and part of our mission to build a modern financial network for the future, you've come to the right place.Position OverviewWe are seeking a dynamic and strategic Vice President of Revenue to lead and align our Sales and Marketing teams under a unified growth strategy. This role will be responsible for developing and executing go-to-market strategies, driving revenue growth, and scaling both customer acquisition (Banks) and users (Fintechs and Corporate clients). The ideal candidate has a proven track record in leading high-performing SaaS sales and marketing teams, deeply understands the metrics that drive ARR, and is energized by cross-functional collaboration. The candidate must be excited to create a “new playbook” and will be tasked with creating an AI foundation for a lean and effective go-to-market motion.You will:Develop and execute the go-to-market (GTM) strategy to drive new business and upsell opportunitiesAlign Sales and Marketing functions with a unified revenue strategy and shared KPIsWork closely with the executive team to define pricing, packaging, and customer segmentationLead annual planning and forecasting for sales and marketingOversee and be an active participant in the full sales cycle: this is a player and coach roleSet and manage sales targets, quotas, and incentive structuresBuild and optimize the sales process using CRM tools, analytics, and automationBe a leader in AI and drive adoption through the organization to improve reach and scalabilityLead demand generation, product marketing, content, brand, and performance marketingEnsure Marketing is delivering MQLs that convert efficiently to opportunities and closed dealsStrengthen the company’s market positioning through customer insights and competitive researchDrive data-informed decision-making across sales and marketingIdentify bottlenecks in the revenue funnel and implement continuous process improvements.Get hands-on involved in the largest, most strategic deals, managing executive relationships, and helping the team and bank get the deal over the finish lineBuild inbound and outbound sales strategies and segmentation approaches to create and nurture opportunitiesYou may be a good fit for this role if:7+ years of sales experience (experience managing managers is a requirement); FinTech and Banking preferredYou are a seasoned senior leader comfortable scaling the Sales organization further in the coming yearsExperience building go-to-market strategy and sales plans with cross-functional and executive team membersYour default approach to building and scaling a go-to-market strategy involves leveraging new and innovative techniques and toolsProven ability to hire and onboard account executives and team leaders pursuant to hit revenue goalsAbility to support team members to develop and execute account plans spanning multiple business units across complex organizationsAbility to understand complex technical requirements and craft go-to-market solutions across multiple productsStrong presentation and relationship management skills for both virtual and in-person meetings with multiple stakeholdersComfortable with scaling organizations with people, but also with tool and automation-based approaches. Methodologies include Account-Based Marketing, use of sales and marketing enablement tools, inbound/outbound optimizationSuperior verbal and written communication skillsProven experience leading integrated marketing functions, including demand generation, content, brand, product marketing, and performance marketingComfortable using modern AI-powered marketing tools to accelerate content creation, optimize outreach, and personalize campaigns at scaleExperience owning end-to-end marketing funnels, including setting KPIs for lead generation, conversion rates, and campaign performanceDemonstrated ability to operate in a highly ambiguous and fast-paced environment and a track record of quickly adapting and pivoting based on market and industry changesStrong interest in the intersection of technology and financial servicesWhile these are not hard requirements for the job, the best candidates will meet many of these criteria.We look forward to hearing from you!US Pay Range$200,000 - $300,000 USD$150,000 - $225,000 USDTreasury Prime is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. 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Created: 2025-09-17