Director, Lifecycle Marketing, Regional Engagement

Director, Lifecycle Marketing, Regional EngagementJoin to apply for the Director, Lifecycle Marketing, Regional Engagement role at CrunchyrollDirector, Lifecycle Marketing, Regional Engagement1 day ago Be among the first 25 applicantsJoin to apply for the Director, Lifecycle Marketing, Regional Engagement role at CrunchyrollAbout CrunchyrollFounded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.About CrunchyrollFounded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.Join our team, and help us shape the future of anime!About The RoleWe're looking for a leader to join our Lifecycle Marketing team as the Director, Lifecycle Marketing, Regional Engagement, to lead our regional title marketing teams. You will oversee and empower regional managers (for EMEA, US, LatAm, and APAC) to lead localized marketing strategies for our vast and growing anime content library. You'll translate our global title marketing vision into regionally resonant strategies that create impact with cultural sensitivity, fueling fan excitement, and maximizing content viewership and engagement.Global-to-Local Title Marketing Strategy: Lead the development and rollout of regional title marketing strategies that align with Crunchyroll's global content priorities. You'll ensure global campaigns are localized and amplified across EMEA, US, LatAm, and anizational Leadership: Oversee and mentor a team of high-achieving Regional Managers (covering EMEA, US, LatAm, and APAC). Foster a collaborative environment, provide strategic guidance, and empower your team to achieve aspirational regional goals.Regional Performance & Impact: Oversee the performance of title marketing programs across all regions, analyzing important metrics related to content consumption, viewer engagement, and fan sentiment. Identify best practices and areas for improvement to champion optimization.Globally Matrixed Team Collaboration: Serve as the main liaison between global content, product, brand, performance marketing, and regional teams. You'll foster cross-team collaboration and clarity of execution to maximize the impact of title launches and evergreen content promotion.Content & Audience Expertise: Work with content strategy teams to understand upcoming titles, identify regional content preferences, and adapt marketing approaches to resonate with diverse anime fan bases around the world.Localization Oversight: Guide your regional teams in ensuring all title marketing communications are culturally relevant, linguistically accurate, and emotionally resonant for their respective markets.Budget Management: Collaborate on and oversee regional budget allocations for title marketing, ensuring efficient spending and maximizing investment novation & Best Practices: Stay up to date with industry trends, competitor activities, and latest marketing technologies. Foster a culture of continuous improvement and experimentation within your regional the role of Director, Lifecycle Marketing, Regional Engagement, you will report to the VP, Retention & Engagement.We are considering applicants for the locations of San Francisco, Los Angeles, or Dallas.About YouWe get excited about candidates, like you, because...15+ years of progressive experience in marketing leadership roles, with a focus on content marketing, title marketing, or entertainment marketing within a global context.8+ years of experience leading regional or global teams, with an established history of developing talent and promoting high-achieving dustry experience working in streaming, entertainment, or digital mediaDemonstrated experience in global-to-local marketing strategy, adapting global campaigns for diverse international markets (specifically EMEA, US, LatAm, and APAC).Expertise in transforming complex data into strategic insights that guide impactful decisions across multiple regional markets.Demonstrated experience engaging, influencing, and unifying executives across departments and global regions by balancing global priorities with regional needs and nuances.A genuine interest in anime, entertainment, or fan-focused brands to promote an authentic connection with our content and audienceBachelor's or Master's degree in Marketing, Business, or a related fieldAbout The TeamThe Lifecycle Marketing team curates personalized journeys that engage, delight, and build long-term loyalty—from onboarding to retention and beyond. Through data-driven insights, we create strategies that connect users to the right experience, at the right time, on the right platform. Whether for our core streaming service or flywheel businesses, our mission is to promote growth, foster a membership mindset, and maximize lifetime value.Why you will love working at CrunchyrollIn addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:Receive a great compensation package including salary plus performance bonus earning potential, paid annually.Flexible time off policies allowing you to take the time you need to be your whole self.Generous medical, dental, vision, STD, LTD, and life insuranceHealth Saving Account HSA programHealth care and dependent care FSA401(k) plan, with employer matchEmployer paid commuter benefitSupport program for new parentsPet insurance and some of our offices are pet friendly!The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.Pay Transparency - San Francisco, CA$171,000—$213,000 USDAbout Our ValuesWe want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We valueCourage. We believe that when we overcome fear, we enable our best selves.Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.Kaizen. We have a growth mindset committed to constant forward progress.Service. We serve our community with humility, enabling joy and belonging for others.Our commitment to diversity and inclusionOur mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @ email account.Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionAdvertising and MarketingIndustriesEntertainment ProvidersReferrals increase your chances of interviewing at Crunchyroll by 2xSign in to set job alerts for “Regional Marketing Director” roles.Director, Customer Success and Community EngagementSan Francisco, CA $150,000.00-$172,000.00 2 weeks agoDirector, Workplace Experience - Redwood CityDirector, Digital Innovation and OperationsSan Francisco, CA $152,500.00-$202,000.00 1 month agoDirector of Thought Leadership & ContentSan Francisco, CA $140,000.00-$170,000.00 1 month agoDirector of Organizational Culture and OperationsOakland, CA $75,000.00-$87,500.00 1 week agoSan Francisco, CA $100,000.00-$140,000.00 2 months agoDirector, Messaging Operations & StrategySan Francisco, CA $177,600.00-$281,100.00 1 day agoDirector of Thought Leadership & ContentSan Francisco, CA $195,000.00-$225,000.00 2 weeks agoSan Mateo, CA $217,000.00-$301,000.00 2 weeks agoSan Francisco, CA $173,000.00-$187,000.00 3 weeks agoSan Francisco, CA $168,300.00-$223,000.00 2 months agoExecutive Business Operations Lead, Infra Data CentersSan Francisco, CA $174,000.00-$242,000.00 2 weeks agoDirector, Airport Growth, Strategy, Operations & PartnershipsSan Francisco, CA $215,000.00-$270,000.00 4 days agoSan Mateo, CA $207,000.00-$297,000.00 2 weeks agoSan Francisco, CA $168,300.00-$223,000.00 4 weeks agoDirector, Global Head of Brand Marketing - FacebookSan Francisco, CA $227,000.00-$296,000.00 2 weeks agoOakland, CA $127,000.00-$156,290.69 1 week agoDirector/Senior Director, Project ManagementDirector - Branded Member Experience (Banana Republic)San Francisco, CA $168,300.00-$223,000.00 1 month agoSan Francisco, CA $175,000.00-$185,000.00 2 weeks agoDirector, Brand Operations & Program ManagementSan Francisco, CA $168,300.00-$223,000.00 1 month agoSan Francisco, CA $230,000.00-$265,000.00 2 weeks agoWe’re unlocking community knowledge in a new way. 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Created: 2025-09-17