VP, Global Developer Marketing

Join to apply for the VP, Global Developer Marketing role at Jobright.ai3 days ago Be among the first 25 applicantsJoin to apply for the VP, Global Developer Marketing role at Jobright.aiGet AI-powered advice on this job and more exclusive features.Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust.Job Summary:Workato is a leader in enterprise orchestration, helping businesses streamline operations through its AI-powered platform. The VP, Global Developer Marketing will define and execute the marketing strategy for the developer platform, build a developer brand, and lead a marketing team to enhance community engagement and drive growth.Responsibilities:• Create and champion a developer offering that meets builders where they are, leveraging the full power of the Workato low‑code platform.• Empower developers to deliver impactful agentic projects and deploy autonomous systems at enterprise scale.• Grow and celebrate the global Workato developer community — providing training, resources, and recognition to advance their skills and careers.• Define and execute the global developer‑marketing strategy that drives awareness, acquisition, engagement, and retention for the developer platform.• Own developer technical advocacy & relations: collaborate with DevRel to align content, events, and feedback loops; steward the MVP / Champions program and student outreach.• Establish and run Workato’s developer video strategy—from YouTube tutorials to livestream series—and manage the in‑house video production studio.• Build and launch a distinct developer brand that resonates with technical audiences; oversee brand guidelines across all channels.• Lead integrated campaigns (web, social, content, community, events) tied to product roadmaps and PLG targets.• Measure and report on KPIs—sign‑ups, active builders, content performance, NPS—and iterate based on insights.• Hire, mentor, and scale a multidisciplinary marketing team (brand, content, campaigns, ops); manage agencies and budget.• Partner closely with Product, Engineering, Community, and Sales to align messaging, launches, and feedback loops.Qualifications:Required:• 10 + years in developer or product‑led B2B SaaS marketing; 5 + years leading integrated teams.• Proven record launching net‑new developer brands or products and driving measurable funnel growth.• Deep understanding of developer tooling ecosystems, open‑source engagement, and community‑driven GTM models.• Experience owning developer advocacy, video strategy, and multimedia content production.• Proficiency with modern martech stacks, analytics platforms, and data‑driven experimentation.• Visionary storyteller who translates platform capabilities into compelling narratives.• Inclusive leader who attracts, inspires, and develops top talent.• Strong collaborator comfortable engaging executives, engineers, and community leaders.• Analytical mindset with operational discipline—sets clear goals and executes.• High bias for action, creativity, and continuous learning in a fast‑moving on‑site pany:Workato is an enterprise automation platform that helps organizations work faster and smarter without compromising governance and security. Founded in 2013, headquartered in Mountain View, California, USA, team size 501-1000 employees, currently Late Stage. Workato has a track record of offering H1B sponsorships.Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionProduct ManagementIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at Jobright.ai by 2xInferred from the description for this jobMedical insuranceVision insurance401(k)Get notified about new Vice President Global Marketing jobs in San Francisco, CA.San Francisco, CA $251,500.00-$402,400.00 2 weeks agoAircraft Leasing Vice President MarketingSan Francisco, CA $296,000.00-$397,000.00 2 weeks agoSan Francisco, CA $347,100.00-$389,000.00 2 weeks agoSouth San Francisco, CA $238,000.00-$268,000.00 2 weeks agoSan Francisco, CA $225,000.00-$300,000.00 2 weeks agoSan Francisco, CA $220,000.00-$300,000.00 2 weeks agoSan Francisco, CA $157,464.00-$293,760.00 10 hours agoSan Francisco, CA $157,464.00-$293,760.00 10 hours agoSan Mateo, CA $157,464.00-$293,760.00 10 hours agoSan Mateo, CA $157,464.00-$293,760.00 10 hours agoSan Francisco, CA $145,000.00-$195,000.00 2 months agoDirector, Skeletal Conditions BU Marketing, Global Launch LeaderSan Rafael, CA $184,000.00-$253,000.00 2 weeks agoDirector, Skeletal Conditions BU Marketing, Portfolio StrategySan Rafael, CA $184,000.00-$253,000.00 3 weeks agoDirector, Skeletal Conditions BU Marketing, Global Launch LeaderDirector, Skeletal Conditions BU Marketing, Portfolio StrategyDirector, Human Resources Business PartnerSouth San Francisco, CA $210,000.00-$260,000.00 6 hours agoWe’re unlocking community knowledge in a new way. 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Created: 2025-09-17