Director, Paid Media Planning Corporate Positioning & ...

Who We Are FTI Consulting is the world’s leading expert-driven consulting firm. Over the last 40 years, FTI Consulting experts have served as the trusted advisor to Fortune 500 companies and the world’s leading law and private equity firms when they are facing their greatest opportunities and challenges. Our strong performance and continued success are a direct reflection of the ambition, energy, and commitment of our talented professionals across the globe to make a positive impact for our clients and communities. At FTI Consulting, you’ll be inspired and empowered to make an impact on headline matters that change history. Working side by side with the world’s leading experts in your field, you’ll be surrounded by an open collaborative culture that embraces diversity, recognition, professional development and most importantly, you. Are you ready to make an impact?About the RoleFTI Consulting's Strategic Communications team is seeking an experienced Director to lead paid media planning and execution for clients in Washington DC. This role is ideal for seasoned professionals with experience at premier media planning and placement or public affairs media firms who are ready to leverage their expertise in a global consulting environment.We are looking for a strategic media professional with deep experience in public affairs campaigns, political advertising, and advocacy communications.You will be responsible for directing paid media with a primary focus on public affairs activations, leveraging audience data, overseeing external vendors where applicable, and assisting with campaign budgeting, fulfillment, performance reporting, optimization and financial reporting.The successful candidate will have hands-on experience with sophisticated audience targeting, cross-platform media planning, and performance optimization for high-stakes public affairs engagements.As part of FTI's Strategic Communications segment, you'll work on complex public affairs campaigns for Fortune 500 companies, trade associations, and government entities, providing strategic counsel that shapes public opinion and drives policy outcomes.What You Will DoStrategic Media Leadership:Lead comprehensive paid media strategies for public affairs, advocacy, and corporate reputation campaignsIntegrate advanced audience research and behavioral data into sophisticated targeting strategiesDevelop multi-platform media plans spanning digital, traditional, and emerging channelsServe as a strategic advisor on media planning and audience engagement for corporate and association clientHands-On Execution:Execute direct media buys across platforms including Facebook/Meta, Google Ads, LinkedIn, Twitter/X, YouTube, and emerging social networksManage programmatic advertising campaigns and negotiate direct publisher relationshipsOversee connected TV (CTV), over-the-top (OTT), and streaming audio placementsDirect sophisticated audience modeling and lookalike targeting strategiesTrack and manage paid media budgets and invoices; coordinate closely with the finance department to ensure accurate reconciliation and timely payments.Vendor Management & Optimization:Manage relationships with specialized political and public affairs media vendorsOversee external agencies and freelance specialists for specialized placementsLead real-time campaign optimization based on performance metrics and shifting political landscapesCoordinate with polling, research, and creative teams for integrated campaign deliveryClient Advisory:Provide strategic counsel on media mix optimization and budget allocationPresent campaign performance insights and recommendations to senior stakeholdersIdentify opportunities to expand FTI's digital capabilities within existing client relationshipsHow You’ll Grow We are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, self-guided professional development courses and certifications. You’ll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth. As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role. What You Will Need To Succeed Basic Qualifications:Experience:5-8 years of progressive experience in public affairs, political advertising, or advocacy media buyingProven track record managing monthly budgets of $500K+ across multiple simultaneous campaignsExperience with crisis communications and rapid-response media activationBackground working with corporate, association, or political clients on complex public affairs initiativesTechnical Expertise:Audience Insights Platforms: Proficiency with Catalist, TargetSmart, Aristotle, or similar voter/consumer databasesMedia Buying Software: Hands-on experience with platforms such as:Political/Advocacy: Campaign Grid, Campaign Manager, Political Ad TrackerProgrammatic: The Trade Desk, StackAdapt, Google Display & Video 360, Amazon DSPSocial: Facebook Business Manager, LinkedIn Campaign Manager, Twitter AdsPlanning Tools: Comscore, Nielsen, Kantar, ScarboroughAnalytics & Reporting: Advanced skills in Google Analytics, Facebook Analytics, and campaign reporting dashboardsExperience with polling integration and message testing platformsCore Competencies:Deep understanding of Washington DC media landscape and political ecosystemExpertise in audience segmentation, persuasion modeling, and voter/stakeholder targetingStrong analytical skills with ability to translate complex data into actionable insightsExceptional project management abilities with experience managing multiple concurrent campaignsSuperior written and verbal communication skills for client-facing interactionsPreferred Qualifications:Political campaign experience (federal, state, or local)Corporate communications or crisis management experienceKnowledge of lobbying, and advocacy advertising compliance requirements#LI-HYBRID#LI-CH1Total WellbeingOur goal is to support the wellbeing of you and your families—physically, emotionally, and financially. We offer comprehensive benefits such as the following:Competitive total compensation, including bonus earning potentialFull package of benefits plans, including medical, dental, and vision coverage along with life and disability insuranceGenerous paid time off and holidaysCompany matched 401(k) retirement savings planPotential for flexible work arrangementsGenerous paid parental leave with available planning tools, virtual expert coaching services and flex return supportFamily care benefits, including back-up child/elder careEmployee wellness platformEmployee recognition programsPaid time off for volunteering in your communityCorporate matching for charitable donations most important to youMake an impact in our communities through company sponsored pro bono workProfessional development and certification programsFree in-office snacks and drinksFree smartphone and cellular plan(if applicable)FTI Perks & Discounts at retailers and businessesUpscale offices close to public transportationAbout FTI ConsultingFTI Consulting, Inc. is the leading global expert firm for organizations facing crisis and transformation, with more than 7,900 employees located in 32 countries and territories. Our broad and diverse bench of award–winning experts advise their clients when they are facing their most significant opportunities and challenges. The Company generated $3.7 billion in revenues during fiscal year 2024. In certain jurisdictions, FTI Consulting’s services are provided through distinct legal entities that are separately capitalized and independently managed. FTI Consulting is publicly traded on the New York Stock Exchange. For more information, visit and connect with us on Instagram and LinkedIn .FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or pensation Disclosure: Actual compensation is determined based on a wide array of relevant factors including market considerations, business needs, and an individual’s location, skills, level of experience, and qualifications.Additional InformationJob Family/Level: Op Level 3 - DirectorCitizenship Status Accepted: Not ApplicableExempt or Non-Exempt?: ExemptCompensationMinimum Pay: 99000Maximum Pay: 177000 #J-18808-Ljbffr

Created: 2025-09-17