Head of Marketing

Join to apply for the Founding Growth Marketer role at Usul (YC S24)14 hours ago Be among the first 25 applicantsJoin to apply for the Founding Growth Marketer role at Usul (YC S24)Get AI-powered advice on this job and more exclusive features.This range is provided by Usul (YC S24). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$100,000.00/yr - $180,000.00/yrTL;DR : We're looking for a performance athlete who can infiltrate the defense industry through cracked ABM and paid growth. Think Gong's performance marketing meets Palantir's brand awareness. You'll drive qualified pipeline to a trillion-dollar market.About UsulUsul is redefining how companies and governments interact around the world. Our AI platform matches companies to government contract opportunities they are most likely to win – these companies make critical defense components from seatbelts, to diving tanks, to loitering munitions. We're backed by top defense investors, growing 60% MoM, and serving the fastest-growing defense companies as customers.About The RoleWe are looking for a Founding Growth Marketer who is excited about building the performance marketing engine that will dominate the defense contractor market. In this role, you'll work closely with our founders to drive qualified pipeline through ABM, paid growth, and SEO strategies that actually reach defense contractors. You'll be instrumental in defining not just how we acquire customers, but where we find them and what channels drive real pipeline.You are not just running campaigns — you are building the growth machine that will capture GovTech's boom. This isn't about optimizing TikTok ads for SaaS buyers; this is about reaching defense contractors in Huntsville, Tampa, and Dayton who don't live on LinkedIn and have never clicked on a performance marketing ad.What You Will Work OnBuild and execute ABM campaigns targeting specific defense contractors and key decision makers at companies building critical technologyDrive qualified pipeline through paid growth across LinkedIn, Google, industry publications, and niche channels where defense contractors actually spend timeOwn our SEO strategy to capture defense contractors searching for contract opportunities and business development solutionsCreate and distribute content that gets in front of our entire ICP — from CEOs at aerospace companies to business development teams at missile manufacturersDevelop our demand generation engine from the ground up, tracking attribution from first touch to closed dealsWork with our CEO and sales team to build marketing qualified lead definitions and handoff processes that actually convertTest unconventional channels and tactics to reach an audience that traditional SaaS marketing can't touchBuild and manage our marketing tech stack, attribution models, and performance tracking systemsWho You AreAbsolutely cracked at ABM, paid growth, and SEO — you've driven qualified pipeline at B2B companies through performance marketingProven track record building demand generation engines that drive real revenue, not just vanity metricsExperience marketing to traditional industries, manufacturing companies, or audiences that don't live in typical SaaS channelsComfortable with complex attribution models and long sales cycles where your campaigns might not convert for 6-12 monthsData-driven approach to testing channels, messaging, and audiences until you find what worksUnderstanding of how to reach decision makers at mid-market companies who aren't active on social mediaLocated in San Francisco and excited to work in-person with our teamMotivated by the challenge of cracking performance marketing in an industry that traditional growth tactics can't reachBonus PointsExperience marketing to defense contractors, aerospace companies, or manufacturing firmsTrack record with niche B2B audiences that require unconventional channel strategiesUnderstanding of government contracting, defense industry publications, and where these buyers actually consume contentExperience with complex attribution modeling for enterprise deals with long sales cyclesBackground in technical or engineering-focused marketing where credibility and education drive conversionsSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesDefense and Space ManufacturingReferrals increase your chances of interviewing at Usul (YC S24) by 2xGet notified about new Growth Marketer jobs in San Francisco, CA.San Francisco, CA $120,000.00-$150,000.00 6 months agoSan Francisco, CA $128,000.00-$150,000.00 2 days agoSan Francisco, CA $110,000.00-$160,000.00 4 months agoSan Francisco, CA $67,000.00-$150,000.00 8 months agoSan Mateo, CA $70,000.00-$85,000.00 1 week agoSan Francisco, CA $156,000.00-$266,400.00 2 weeks agoSan Francisco, CA $90,000.00-$150,000.00 1 month agoSan Mateo, CA $145,000.00-$190,000.00 4 hours agoEmeryville, CA $115,000.00-$140,000.00 2 days agoSan Francisco, CA $96,000.00-$143,000.00 1 day agoDemand Generation / Growth Marketing - VC Backed Startups - Bay AreaSan Francisco, CA $125,000.00-$200,000.00 2 months agoSan Francisco, CA $42,700.00-$70,100.00 2 days agoSan Francisco, CA $125,000.00-$150,000.00 2 months agoAssociate Manager, Brand Media, Growth MarketingSan Francisco, CA $145,000.00-$175,000.00 1 month agoSan Francisco, CA $140,000.00-$180,000.00 3 weeks agoSan Francisco, CA $60,000.00-$100,000.00 2 months agoDigital Marketing Specialist – PH (affiliate job post)Global Product Marketing Manager, Amazon MusicDigital Marketing Senior Specialist, Retail MediaSan Francisco, CA $75,000.00-$80,000.00 19 hours agoDigital Marketing Senior Specialist, Retail MediaSan Francisco, CA $36.00-$38.50 18 hours agoSocial Media and Online Community ManagerSan Francisco, CA $85,000.00-$100,000.00 9 hours agoSenior Director - Digital Acquisition and Revenue Marketing (Growth)San Mateo, CA $228,200.00-$327,980.00 1 week agoRedwood City, CA $80,000.00-$120,000.00 2 weeks agoSan Francisco, CA $110,000.00-$150,000.00 3 weeks agoSan Francisco, CA $140,000.00-$180,000.00 1 month agoSan Mateo, CA $150,000.00-$250,000.00 3 weeks agoWe’re unlocking community knowledge in a new way. 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Created: 2025-09-17