Senior Director of CPG Brand Marketing

OverviewPressed is growing and seeking a Senior Director of Brand Marketing to bring big ideas to life across retail, wholesale, and digital channels!This is a high-impact role where strategy meets execution—driving 360° campaigns that inspire customers, fuel growth, and strengthen our brand.If you thrive at the intersection of storytelling, strategy, and seamless execution—this is your role.About Pressed JuiceryPressed Juicery is at the forefront of the wellness movement and is dedicated to making healthy living as convenient and delicious as possible. Pressed operates over 100 retail stores, is available in nearly 3,000 supermarkets, and can be delivered to any US location through the Pressed Juicery website or app.Our MissionPressed Juicery’s mission is to empower your wellness journey.Our Workplace CultureWe embrace diversity, equity, inclusion, and belongingness!We speak up with radically candid communication.We wholeheartedly support personal and professional growth.We believe mistakes can be valuable and lead to continuous improvement.Lastly, we value excellence and strive to achieve greatness in all we do!Our ValuesCommunity - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.Passion - curious and humble, we inspire people to make healthy choices.Growth - pursuing wellness with intention, we create and embrace good energy.Benefits13 paid holidays3 weeks of vacation time8 Pressed Days (additional time off!)Medical, dental, and vision insuranceFlexible Spending AccountPaid parental leaveThe RoleThe Senior Director of Brand Marketing leads end-to-end brand execution across retail, wholesale, and digital channels. Reporting directly to the CMO, this role partners closely on brand strategy development and owns the day-to-day execution, ensuring big ideas translate into meaningful, high-impact work. This is a hands-on role responsible for execution, not just ideation. From brief to launch, they oversee integrated campaigns that translate big ideas into high-impact, results-driven brand storytelling.Responsibilities IncludeLead the development and execution of 360° brand campaigns across retail, wholesale, and owned channels.Partner with the CMO on overall brand and go-to-market strategy, bringing campaigns to life with creative, channel, and operational partners.Drive seasonal and product storytelling in close collaboration with Creative, Digital, and Store teams.Use consumer insights and performance data to inform campaign planning and optimization.Own timelines, calendars, and cross-functional coordination—ensuring campaigns launch on time and perform against goals.Oversee in-store marketing initiatives and wholesale support programs, ensuring alignment with brand standards.Manage marketing budgets, allocating resources effectively to maximize ROI and achieve business objectives while ensuring financial targets are met.Help shape the Pressed brand voice and identity in partnership with the Creative Director.Manage and grow a lean, effective team—while staying hands-on when needed.Attend all mandatory meetings.Qualifications10–12+ years of marketing experience with 5+ years in Director/Sr. Director-level role leading brand or integrated marketing within a CPG company (beverage, wellness, food, or beauty strongly preferred).Demonstrated ability to build and execute brand campaigns from strategy through to execution.Deep understanding of retail and wholesale environments, with the ability to adapt messaging and tactics accordingly.Analytical mindset with a strong grasp of performance metrics, testing frameworks, and consumer insights.Excellent project management skills and proven ability to lead cross-functional initiatives.Possess a high bar for creative excellence and brand integrity.Team player with strong communication and leadership skills.Must be able to work a hybrid schedule (3-4 days per week) in our Culver City office.Must be legally authorized to work in the United States without restriction.Pressed Juicery, Inc. participates in the E-Verify program. Please visit /careers to learn more about the E-Verify program.Seniority levelDirectorEmployment typeFull-timeJob functionMarketingIndustriesWholesale Food and Beverage, Food and Beverage Retail, and Food and Beverage Manufacturing #J-18808-Ljbffr

Created: 2025-09-17