Director, Go-To-Market, UCANZ

OverviewJoin to apply for the Director, Go-To-Market, UCANZ role at Crunchyroll.About CrunchyrollFounded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.About The RoleWe/'re looking for a strategic, growth-minded leader to drive expansion across the US, Canada, Australia, and New Zealand (UCANZ). In this high-impact role reporting to the VP of GTM & Partner Marketing UCANZ, you/'ll shape and execute go-to-market strategies that drive subscriber and revenue growth across the region.As the Director of Go-To-Market, UCANZ, you/'re analytical, collaborative, and tuned in to the region/'s media, business, and cultural landscape. You/'ll be a trusted advisor to leadership and lead a focused team working to expand our reach and grow our fan base across UCANZ.Core ResponsibilitiesLead GTM strategy and execution across UCANZ, covering Crunchyroll/'s owned platforms and key partnersTranslate regional goals into market-specific plans across content, product, and marketingDrive major launches, campaigns, and strategic deals with telcos, retailers, and payment providersDevelop full-funnel campaign strategies in collaboration with Lifecycle, Content, and Paid Media teamsManage media budgets and test campaigns to maximize top-of-funnel growthLeverage local insights to optimize messaging, targeting, and timingProvide local insights to inform content and product decisionsSet KPIs, measure impact, and consolidate market performance dataPartner with Strategy and Finance teams on subscriber targets and growth planningCollaborate with global teams to coordinate launches and regional growth initiativesLead Regional Growth Summits and cross-functional planning effortsBuild and mentor a focused team of GTM StrategistsWe are considering applicants who are available to work a hybrid schedule, with three days per week onsite at our San Francisco office.About You10+ years in consulting or strategy, with hands-on experience in OTT, global entertainment, or consumer techDeep understanding of the US, Canada, Australia, and New Zealand media markets (including non-English-speaking audiences)Experience launching and scaling go-to-market strategies in high-growth environmentsStrong skills in business planning, financial modeling, and data-driven decision-makingComfortable working across time zones and collaborating with global teamsClear, confident communicator and cross-functional team leaderPassion for anime, entertainment, or pop culture is a big plusAbout The TeamCrunchyroll/'s expansion is fueled by both domestic and growing international efforts. The GTM & Planning team collaborates with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans that increase growth across Crunchyroll/'s owned and operated (O&O) platforms and high-profile third-party distribution partners.Our mission: delight anime fans worldwide, expand our footprint, boost brand awareness, and make Crunchyroll synonymous with anime everywhere. The GTM & Planning team is an necessary part of the Growth & Planning performance marketing organization.Why you will love working at CrunchyrollIn addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:Receive a great compensation package including salary plus performance bonus earning potential, paid annually.Flexible time off policies allowing you to take the time you need to be your whole self.Generous medical, dental, vision, STD, LTD, and life insuranceHealth Saving Account HSA programHealth care and dependent care FSA401(k) plan, with employer matchEmployer paid commuter benefitSupport program for new parentsPet insurance and some of our offices are pet friendly!Pay Range: San Francisco, CA $171,000—$210,000 USDAbout Our ValuesWe want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We valueCourage. We believe that when we overcome fear, we enable our best selves.Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.Kaizen. We have a growth mindset committed to constant forward progress.Service. We serve our community with humility, enabling joy and belonging for others.Our commitment to diversity and inclusionOur mission of helping people belong reflects our commitment to diversity & inclusion. It/'s just the way we do business.We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan/'s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.Questions about Crunchyroll/’s hiring process? Please check out our Hiring FAQs: refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @ email account.Seniority levelDirectorEmployment typeFull-timeJob functionAdvertising and MarketingIndustriesEntertainment ProvidersGet notified about new Market Director jobs in San Francisco, CA. #J-18808-Ljbffr

Created: 2025-09-17