Head of Product Marketing

The RoleYou will own marketing — from positioning to pipeline. Your mission: craft clear, differentiated stories that win mind-share, fuel account-based demand, and equip every customer-facing team to close deals faster. Success means a steady cadence of high-impact content, crisp messaging embraced company-wide, and measurable lifts in opportunities, closed-won revenue, and content engagement. What You’ll Do Own storytelling – Deliver persona-specific messaging that ladders to a cohesive brand narrative Create content at scale – Produce case studies, social posts, blogs, decks, press releases, and launch kits; leverage vendors, contractors, and AI tools to multiply output Drive launches – Orchestrate go-to-market plans for new features, partnering with Product, Sales, and Customer Success Lead competitive & ecosystem insight – Track construction-tech trends, run win/loss, and equip Sales with counter-positioning Unify the brand – Work with Design to sharpen visual and verbal identity across every touchpoint Partner cross-functionally – Act as marketing’s voice with the CEO, SVP Product, RevOps, and VP Sales; ensure tight hand-offs from awareness to expansion Manage budget & field marketing – Prioritize spend for events and campaigns that move pipeline; coach the Field Marketing Manager to execute flawlessly What You Bring To The Team 5+ years in marketing, including at least 3 years in B2B product marketing Experience marketing to facility owners, contractors, or target customers adjacent to construction Ability to translate customer pain into compelling, benefit-led stories Entrepreneurial bias for action: test, learn, iterate at speed Strong writing, communication, and interview/discovery skills; comfortable with discovery with a foreman in the field or a SVP Metrics-based approach to measuring performance Curiosity and drive to learn from all customer personas Creative, scrappy, entrepreneurial spirit to continue driving growth Intellectually honest, collaborative style that lifts the whole team Preferred Located in the Bay Area Seniority level Not Applicable Employment type Full-time Job function Product Management and Marketing Industries Construction #J-18808-Ljbffr

Created: 2025-09-17