Senior Product Marketing Manager

OverviewJoin to apply for the Senior Product Marketing Manager role at CaptivateIQ.This range is provided by CaptivateIQ. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$130,000.00/yr - $205,000.00/yrCaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It/'s time to rethink ROI - your return on incentives - with CaptivateIQ.With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, CaptivateIQ is on a mission to enable every company to improve their return on incentives and sales planning.About The RoleAs a Senior Product Marketing Manager, you’ll play a critical role in shaping and executing the go-to-market strategy for new products and our commercial segment. This high-impact position combines strategic ownership with cross-functional collaboration. You’ll lead positioning, messaging, and enablement for both new products and our commercial segment to help us differentiate and win in a dynamic market.You’ll work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value.Job LocationThe candidate selected for this opportunity must reside near one of the following locations:Hybrid (in-office 3 days per week)Menlo Park, CAAustin, TXRaleigh, NCNashville, TNToronto, CanadaRemoteResponsibilitiesProduct Launches & GTM Strategy: Own product marketing for new solutions—partnering early with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies that accelerate growthSales Enablement & Commercial Strategy: Lead product marketing for the commercial segment, equipping sales with the right collateral, insights, and training to drive revenueCompetitive Intelligence: Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for Sales and ProductMessaging & Positioning: Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategiesCustomer & Market Research: Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing directionContent & Collateral Development: Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks—that support pipeline generation and deal velocityCross-Functional Collaboration: Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyondEvangelism: Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and customer baseRequirements5+ years in B2B SaaS product marketing and 8–10 years of overall professional experienceExperience launching new products and driving GTM strategyExperience working closely with Product Management, Marketing and SalesDeep understanding of competitive intelligence and how to use it to differentiate and win dealsExceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible messagingTrack record of partnering with Sales and Marketing teams to drive pipeline and revenueData-driven mindset, with the ability to measure and iterate on successDriven, resourceful, and motivated to go the extra mile to help teams succeedBenefits(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependentsFlexible vacation days and quarterly mental health days so you can rechargeEnjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)Annual stipends for professional development and caretaking(US-ONLY) 401k plan to participate in and save towards the futureNewest Apple products to help you do your best workEmployee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talentNotice for Prospective CandidatesOnly emails from @ should be trustedWe are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following:Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @, @, @, etcMake an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technologyAsk candidates to cash checks to buy equipment on behalf of CaptivateIQAsk candidates to make a payment in order to be considered for a positionMake early requests for candidates/' personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etcPlease note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is madeThe OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $160,000–$205,000; for all other North America locations, the range is $130,000–$168,000. The OTE offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our OTE is just one component of CaptivateIQ/'s competitive total rewards package.Seniority levelNot ApplicableEmployment typeFull-timeJob functionMarketing and SalesIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at CaptivateIQ by 2x #J-18808-Ljbffr

Created: 2025-09-17