Lead Brand Designer

️ Please read firstThis is a full-time, in-person role based in San Francisco (Presidio) - we work from the office 5 days a week.You must be based in the Bay Area or willing to relocate before starting.We require US work authorisation, but are open to O-1 visa sponsorship for truly exceptional candidates.About WordwareWordware is an IDE for building AI agents using natural language.It looks and feels like Notion, but lets you design, test, and deploy AI systems in real time - without writing code.Our mission is to bring structure and joy to human–AI collaboration.We’re building a generational company that empowers the next billion knowledge workers to create with AI - not by writing code, but by expressing intent.We’re backed by Spark Capital, Felicis, and Y Combinator ($30M seed round - the largest in YC history).We work hard, move fast, and don’t take ourselves too seriously. It’s intense, but it’s also fun - at Wordware, you’ll do the best work of your life alongside people you genuinely like.About the roleWe're looking for a Brand Designer to join our Experience team and define how the world experiences our brand. This role sits at the intersection of brand, product, and marketing - you'll craft the brand identity, language and personality that makes our complex AI company feel trustworthy, approachable, and magical. As an early team member, you'll have outsized impact on shaping our visual identity, and influence how our product sounds, speaks, and manifests its personality across every touchpoint. This is a rare opportunity to build-up and evolve a brand still in its infancy for a product that's redefining how humans collaborate with AI.Heads-up: while we don’t use seniority titles at Wordware, this role is intended for designers with 5+ years of experience who are already operating at a Senior, Staff, or Principal level.What you'll be doing:You'll be crafting a brand that builds trust and conveys reliability and magic - this role goes far beyond logos and color palettes.Develop a cohesive brand identity that can evolve and captures who we are and what we stand forDeveloping comprehensive guidelines that unify our product, website, marketing, and every touchpointDesigning visuals that make complex AI concepts instantly understandableSupporting product designers to ensure visual consistency across all surfacesBuilding brand systems that work across digital and physical mediumsRapidly iterating based on real stakeholder feedback and market responseFinding innovative ways to weave brand expression throughout the product experienceSpinning up web pages for launches, campaigns, and company initiativesBe a key part of shaping how our AI assistant speaks, sounds, and presents itself to usersYou should probably:This role requires someone who can balance systematic thinking with creative execution in a fast-paced environment.Have proven experience building brands from scratch or significantly evolving existing onesBring both in-house and agency experience to understand different working stylesComfortable with visualizing complex concepts with clarity and appealNavigate ambiguity comfortably and derive thoughtful outcomes from minimal directionWork effectively with opinionated stakeholders, translating their vision into realityBalance aesthetics with functionality for both technical and non-technical audiencesMaster fundamental design principles: typography, hierarchy, visual communicationBe proficient with modern web tools (Webflow, Figma, or similar) to ship quicklyThink strategically about brand integration across all business aspectsEffectively manage project pipeline and priorities while maintaining high quality standardsHave a portfolio demonstrating systematic brand thinking, not just beautiful executionsIf you have:These capabilities would make you exceptionally suited for our AI-native team.Experience as a generative creative director, producing consistent AI-generated assets across Midjourney, DALL-E, Sora, and similar toolsStrong prompt engineering skills for maintaining consistent voice, tone, and visual style for contentAbility to set up and execute social media campaigns that amplify brand presenceSkills in motion design, video production, or audio productionExperience in product design that helps bridge brand and product teamsExperience building brands for technical products that achieved mainstream adoptionTrack record of creating visual languages for emerging technologiesCopywriting abilities that complement your visual design skills #J-18808-Ljbffr

Created: 2025-09-17