Director, Product Marketing (HealthTech)

Under the direction of the VP of Product Marketing, the Director of Product Marketing for AssistRx will lead, support and execute go-to-market strategies that connect the value of our solutions to the needs of healthcare providers, patients, and clients. This individual will be responsible for developing compelling product positioning and messaging that resonates with target audiences, aligns with market trends and drives measurable business outcomes. The role requires strong cross-functional collaboration, creative execution and a data-driven mindset to raise awareness, accelerate adoption, and support ongoing engagement.Own and execute product marketing strategy to support new product launches and feature enhancements – ensuring alignment from awareness through adoption and retentionBuild and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights and market trends to create effective marketing programsConduct ongoing competitive and market research to identify trends and opportunitiesManage research initiatives on customer needs, beliefs, mindsets and decision-making processes to inform and improve existing programsSupport the development of compelling messaging architecture, product positioning and use cases across the AssistRx portfolioDevelop and maintain buyer and user personas, understanding their needs, behaviors and decision-making processEnsure integrated launches for products, new product features and product solution - supporting the products’ movement from awareness to adoptionEmpower sales and account management teams through effective enablement content, talk tracks and sales playbooksSupport the development of thought leadership content to increase brand visibility and credibilityServe as a consultative partner to internal and external teams, developing quarterly marketing reports and advising on marketing campaign insights and best practicesMaintain regular communication and working relationships with product, sales and account management teams, participating in internal strategy and planning meetingsOwn KPIs for product marketing initiatives, using insights to drive continuous improvement and ensuring deliverables are met on time and within budgetPreferred Experience7+ years B2B product marketing experience - preferred healthcare, health technology (SaaS) and/or patient support servicesDemonstrated success in planning and executing product marketing strategies that drive measureable resultsExperience in designing and executing multichannel marketing campaigns across the marketing lifecycleFamiliarity with ABM, content strategy and buyer journey mapping best practicesExperience working with UAT and demo environments, Salesforce or other CRM, Marketing Cloud, WordPress, Lead Gen platforms, Google Analytics, Figma, Confluence, SharePoint, Hootsuite/Sprout or other social management platform, Survey Monkey or other survey platform, Pendo or other in-app survey platform to execute and analyze campaign effectivenessExperience working with or at marketing /creative agency a plusBachelor's degree in Marketing, Business, Communications, or related fieldExcellent written and verbal communication skills with the ability to simplify complex topics for diverse audiencesStrong project management and organizational skills with a proven track record of delivering on time and within budgetAnalytical mindset with experience tracking KPIs and using data to inform decisionsAbility to thrive in a fast-paced, collaborative environment and manage multiple priorities with minimal oversightSelf-starter with a proactive approach to solving problems and driving initiatives forwardSupportive, progressive, fast-paced environmentCompetitive pay structureMatching 401(k) with immediate vestingMedical, dental, vision, life, & short-term disability insuranceAssistRx, Inc. is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors, or any other protected categories protected by federal, state, or local laws.All offers of employment with AssistRx are conditional based on the successful completion of a pre-employment background compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Sponsorship and/or work authorization is not available for this position.AssistRx does not accept unsolicited resumes from search firms or any other vendor services. Any unsolicited resumes will be considered property of AssistRx and no fee will be paid in the event of a hire #J-18808-Ljbffr

Created: 2025-09-17