Senior Product Marketing Manager – Federal Sector

About the RoleWe’re looking for a strategic and self-driven Senior Product Marketing Manager to take full ownership of the end-to-end growth marketing strategy for our Federal sector. This is a high-impact role for a seasoned marketer who brings deep domain and marketing expertise to shape how we engage, influence, and grow within U.S. Federal agencies. You’ll be responsible for building strategy, messaging, and momentum—turning complex solutions into compelling narratives that resonate with federal decision-makers across Civilian, DoD, and Intelligence agencies.What You’ll DoLead the Federal Marketing StrategyOwn and drive the growth marketing strategy for Federal—from positioning to pipeline creation, attracting, engaging, and retaining customers through continuous experimentation and optimization.Define strategic marketing plans aligned to agency priorities, policy drivers (e.g., Zero Trust, Cloud Smart), and procurement windowsWork closely with Product, Sales, and Government Affairs to align product capabilities to federal missions and funding prioritiesCreate Messaging that ResonatesOptimize engagement by developing compelling value propositions, narratives, and positioning tailored to federal personas—from CIOs and CISOs to acquisition officers and mission ownersTranslate complex technical features into business outcomes relevant to agency mandates, compliance needs, and operational prioritiesDifferentiate against competitors by combining product strengths with deep insight into federal IT and cybersecurity prioritiesDeliver Expert-Level Content and EnablementBuild a full suite of sales tools—solution briefs, playbooks, battlecards, presentations, and demos—designed specifically for federal field teamsLead internal training sessions to ensure GTM teams deeply understand the messaging and how to apply itCollaborate with capture/proposal teams to provide messaging support for RFPs, RFIs, and procurement engagementsDrive Campaigns and DemandBring marketing expertise to design and execute end-to-end campaigns focused on agency pain points and transformation goalsCollaborate with demand generation teams to activate content across webinars, account-based marketing (ABM), thought leadership, and federal events (e.g., AFCEA, DoDIIS)Customer Acquisition – Identify and test scalable strategies to attract new customers efficiently, tracking and optimizing campaign performance, lead quality, and conversion.Establish Thought Leadership and AdvocacyHelp position the company as a trusted partner in the Federal space through customer stories, executive roundtables, and content aligned to agency missionsBuild relationships with analysts, influencers, and federal IT communities to strengthen brand presenceIdentify, develop, and amplify public-sector success stories and customer advocatesWhat You Bring6+ years of product marketing or go-to-market experience in B2B enterprise tech, with 3+ years focused on the Federal sectorProven success in owning and executing end-to-end product marketing strategies in complex or regulated marketsExceptional storytelling skills—you can translate technical depth into simple, mission-relevant narrativesU.S. Citizenship required; Security clearance (active or eligible) is a strong plusWhy This Role MattersThis is more than a marketing role, it’s a strategic leadership opportunity to shape how our solutions help modernize government. You’ll bring structure, vision, and execution to how we engage the most complex and critical customer segment in the world. #J-18808-Ljbffr

Created: 2025-09-17