Sr Director, Social Media - Shark Home & Beauty

About UsSharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.The Senior Director of Global Social Media is a visionary leader responsible for shaping and scaling Shark Home & Shark Beauty’s social media presence across mature (US) and maturing (international) markets. This role sets the global strategy, operational framework, and creative direction for paid, owned, earned, and influencer social media. In partnership with regional marketing leads, this person will ensure consistency, local relevance, and measurable impact across all key platforms.This leader brings deep platform fluency, cross-cultural sensitivity, and a proven track record of developing high-performing global teams, tools, and systems that fuel both brand equity and business growth.Key ResponsibilitiesGlobal Strategy & LeadershipDefine and drive a cohesive global social media strategy aligned with brand, reputation, and commercial goals across regionsBuild and lead a high-impact team across time zones, including regional leads, social strategists, creators, and influencer specialistsCreate a scalable global-to-local content framework and governance modelEmbed social media strategy into global 360 marketing campaigns and product launchesEvangelize the role of social across the organization, ensuring stakeholder alignment and buy-inPlatform Management & InnovationLead global presence and strategy across all major platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, Pinterest, X/Twitter, WeChat, etc.), including emerging regional platformsDrive innovation in platform use, creative formats, AI-assisted workflows, and real-time trend engagementEstablish global content best practices, toolkits, and performance benchmarksOversee social-first creator and influencer strategies, partnering with local markets for activationMeasurement, Reporting & OptimizationDefine global KPIs and measurement frameworks in collaboration with analytics and media teamsLead cross-market reporting and share actionable insights to accelerate performance and scale learningsManage global social listening, cultural trendspotting, and brand health trackingIdentify and address platform-specific risks, crisis response, and reputation issues globallyCross-Functional & Cross-Market CollaborationPartner with global Brand, Media, Creative, PR/Comms, Customer Experience, and Digital teamsServe as the primary global lead across social media agencies, technology vendors, and platform partnershipsAlign with regional and local teams to ensure messaging is consistent yet locally relevantAct as a global thought leader, keeping the organization ahead of cultural and platform shiftsQualifications12+ years of experience leading social media or digital marketing, ideally across multiple international marketsDeep knowledge of regional content nuances, platform behaviors, and influencer ecosystemsDemonstrated success building and scaling social programs globally, with localized executionProven experience managing diverse, distributed teams and working in matrixed organizationsExpert in social media tools, governance, campaign architecture, and analyticsStrong leadership, storytelling, and executive communication skillsBachelor’s degree in Marketing, Communications, or related field; advanced degree a plusFluent in English; additional languages are a strong plusPreferred AttributesGlobal mindset with sensitivity to local culturesOperational and strategic: can set vision and executeCollaborative and influential across levels and regionsCreative thinker with a performance and data orientationThrives in fast-paced, high-growth environmentsPassionate about culture, technology, and innovation in social storytellingOur CultureAt SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.What We OfferWe offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.Learn more about us:Life At SharkNinja Outrageously ExtraordinarySharkNinja's Candidate Privacy Notice can be found here:candidates based in China, please visit: candidates based in Vietnam, please visit: do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture #J-18808-Ljbffr

Created: 2025-09-17