Social Media Marketing Specialist

Company MissionWe build and field-test practical autonomy and sensing systems using commercial off-the-shelf parts. You’ll contribute software that powers two live programs: a semi-autonomous ground rover (ArduPilot-based) and a solar-powered water-quality station (Arduino-based) — both designed for fast, repeatable deployments and dual-use relevance. (Rover scope reference.We’re hiring an Entry-Level Social Media & Marketing Specialist to grow our audience, sharpen our brand voice, and turn product wins into compelling content across channels.RESPONSIBILITIESOwn a weekly content calendar for LinkedIn (primary), plus X/Instagram/TikTok and our newsletter.Create and publish posts, carousels, short videos/reels, and simple graphics (working with our design team when needed).Write clear, on-brand copy: feature launches, user stories, behind-the-scenes, technical explainers (AI/geo) in human terms.Run lightweight growth experiments (hooks, thumbnails, CTAs), track results, and iterate.Manage community interactions: comments/DMs, partnerships, and creator/research outreach.Maintain brand guidelines, coordinate with product/engineering on accurate messaging and approved assets.Report weekly on KPIs (reach, engagement, click-through, lead quality) with actionable recommendations.Support basic website/SEO updates (landing copy, blogs, simple keyword hygiene, UTM links).QUALIFICATIONSMust-havesStrong writing and editing skills with a portfolio or samples (posts, threads, carousels, short video scripts).Comfortable planning and shipping content on a tight cadence (you’re organized and reliable).Familiarity with social tools and basics of analytics (native platform analytics, UTM links, simple dashboards).Collaborative, feedback-friendly, and able to translate technical ideas into plain English.Nice-to-haves (bonus, not required)Experience with LinkedIn growth and B2B-style storytelling.Light design/video skills (Canva/Figma; CapCut/Premiere/After Effects).Blog/SEO basics (headlines, metadata, internal links); simple CMS editing.Understanding of AI/LLM or geolocation concepts, or interest in learning.Brand safety/OPSEC awareness for defense-adjacent communications.EDUCATIONBA/BS in Marketing, Communications, Design, or related field (in progress or completed), or equivalent experience (freelance, clubs, creator work).WHY JOIN US$25/hr, and/or CPT/OPT letter upon request; entry-level; consistent hours and remote-friendly.Real product impact—your work ships to users and appears in live launches and field demos.Tight feedback loops with founders, engineers, and product—grow your skills quickly.Defense-sector exposure & referrals available for top performers.Build a portfolio across brand, product, and marketing that’s employer-ready.March is an Equal Opportunity/Affirmative Action Employer. We consider applicants without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected class. #J-18808-Ljbffr

Created: 2025-09-17