E-Commerce Marketing Manager (Hybrid)

E-Commerce Marketing Manager | Reports to: Head of E-Commerce | San Francisco, CA (Hybrid) Who is Allbirds? At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and our headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. And as a certified B Corp, we’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures. Overview The E-Commerce Marketing Manager is a strategic role that will influence critical marketing decisions. This position will work directly with senior management and executive leadership. This role offers the opportunity to collaborate with cross-functional teams, including product, brand, performance marketing and finance. What does the job entail? Go to Market Planning Develop product launch calendar and strategies in collaboration with merchandising, content and product teams. Define positioning, messaging and unique selling points (USPs) for new and key products. Align launch plans with seasonal campaigns and promotional candidates. Campaign Development and Execution Plan and execute campaigns for various customer segments, partnering with PM and CRM, to drive awareness and conversion. Coordinate with content ops to ensure marketing assets and product content are aligned and ready. Work with merchandising to ensure promoted products are in stock and competitively priced. Messaging and Creative Direction Develop product marketing briefs for creative teams with key benefits, features and brand tone. Ensure consistency in messaging across all channels, from PDPs to ads to emails. Drive on-site storytelling that supports campaign themes and sells products. Customer Insights and Segmentation Conduct market and customer research to identify target segments and shopping behaviors. Define audience personas and tailor campaigns to specific customer needs. Partner with analytics teams to measure campaign reach and engagement by segment. Performance Measurements and Optimization Track KPIs such as CTR, conversion, ROAS and campaign-attributed revenue. Test different messaging, creatives, and offers to improve performance. Share post-campaign analysis with merchandising, content and product teams to inform future strategies. Cross-Functional Collaboration With Content Ops: ensure all product marketing assets (copy, images, video) are optimized for on-site and off-site use. With Merchandising: align promotions with high priority product categories and ensure availability. With Product Management: coordinate feature launches, site enhancements and PDP improvements that support marketing. Qualifications and Skills BA/BS or equivalent, in marketing, brand management 5+ years of professional experience in online marketing, e-commerce, or equivalent role with analytics preferred Expert in Microsoft Office/GSuite with experience in analytics tools including Google Analytics, Amplitude Experience with Figma Ability to effectively communicate results and data to the internal team and clients Data driven with strong analytical and quantitative skills to identify and present opportunities and measure success Excellent analytical and problem-solving skills Passion for our mission of sustainability - Doing better things in a better way What we offer This position is based in San Francisco, CA. The pay range for this role is: $115-130k. Allbirds routinely evaluates pay rates, and ranges are subject to change based on market rates and other considerations. We factor in a number of components when determining starting pay, including job level, location, skillset, experience, and peer compensation. Benefits Overview: When you join our flock at Allbirds, we offer competitive pay as well as bonus and equity for eligible roles, healthcare, retirement savings, and other great benefits. Eligibility requirements apply and benefits may vary by job classification and length of employment. Health benefits include Medical, Dental, and Vision plans for employees and eligible dependents. Medical plan options include PPO, HDHP (100% premium paid for employees), and HMO (in California). 100% Company paid OneMedical memberships for certain plans. Company HSA contribution for enrolled members. Financial benefits include: company equity for eligible roles, 401(k) with employer matching, Employee Stock Purchase Plan, life insurance, disability, and pre-tax savings programs. Unlimited PTO for full-time roles, plus parental leave, volunteering, leave policies, and other benefits. Other perks include: employee discount on products and wellness reimbursements. Work is in an office setting. Some roles may require more than 8 hours per day or 40 hours per week. The position may require sitting for extended periods and occasional lifting up to 15 lbs. Diversity Allbirds has a culture of honesty, respect and trust. We are committed to providing an environment where equal employment opportunities are available to all applicants and employees without regard to protected characteristics. Allbirds is committed to Equal Employment Opportunity (EEO) in all aspects of the employer-employee relationship. We believe in doing the right thing and are committed to enhancing diversity and fostering a work environment where differences are respected and all employees are treated fairly. #J-18808-Ljbffr

Created: 2025-09-17