Senior Product Manager Digital Marketing

Senior Product Manager Digital Marketing page is loadedSenior Product Manager Digital MarketingApply locations Atlanta, GA time type Full time posted on Posted 4 Days Ago job requisition id JR7844Build a Career That Builds Your Future — with PulteGroup!Welcome to PulteGroup where we believe in building more than just homes—we believe in building inspired employees, meaningful careers, and a legacy of excellence. If you're looking for work that moves you, a team that values your ideas, and a company that brings you pride, you’ve come to the right place.As one of the nation’s largest and most respected homebuilders, PulteGroup offers opportunities to grow within a Fortune 500 company that’s consistently recognized as a Fortune 100 Best Company to Work For and a certified Great Place to Work. We’re driven by the bold purpose of Building Incredible Places for People to Live Their Dreams.For over 70 years, we’ve been building more than homes—we’ve been building trust, innovation, and a culture where every team member is empowered to thrive. Join a company that champions inclusion, celebrates diversity, and supports your personal and professional journey.Headquartered in vibrant Atlanta, Georgia, and operating in over 45 markets nationwide, we’re proud to build homes through our trusted family of brands—including Innovative Construction Group, Centex, Pulte Homes, Del Webb, DiVosta Homes, American West, and John Wieland Homes and Neighborhoods, Pulte Mortgage, PGP Title, Pulte Insurance Agency —all united under the PulteGroup name.Apply now and discover a career where your contributions are valued, your growth is supported, and your work makes a lasting impactJob SummaryThe Senior Product Manager for Digital Marketing will manage the roadmap for and execution of enhancements for consumer-facing platforms such as our website and digital sales center tools, ensuring every digital touchpoint is optimized for engagement, performance, and business impact. This position will drive innovation and enterprise-wide alignment through cross-functional collaboration and a deep understanding of digital marketing and product development. This role will report to the Director of Marketing Technology and work as a member of the Marketing Technology team, which manages company websites, our email ecosystem, analytics, visualization tools and other digital marketing tools.Primary Job ResponsibilitiesStrategy & VisionPartner with the Director of Marketing Technology and the Chief Marketing Officer to define the vision and strategic approach to achieving company goals through marketing department initiatives.Serve as a strategic bridge between marketing, IT, UX/UI, sales, and analytics teams to ensure solutions are technically sound and meet user expectations.Drive strategic alignment (through decks, presentations, etc.) internal teams and external stakeholdersRequirements & Design CollaborationWork with stakeholders (Field Marketing, Sales, Home Office leadership, IT) partners to translate business and shopper needs into user-friendly, visually appealing interfaces with inspirational brand-based aesthetics and engaging, conversion-centric functionality on our digital platformsDevelop and document business and technical requirements based on stakeholder input and customer needs.Attend design sessions and provide feedback to ensure user-centric and feasible solutionsChampion a test-and-learn culture for design, validating improvements through A/B testing and digital analytics.Prioritization, Estimation & PlanningCollaborate with IT to define, prioritize and maintain a product backlog aligned with company-wide and marketing-specific objectives, user behavior insights, and long-term business goals. Ensure that these backlog items also reflect the voice of the consumer.Participate in estimation and discovery meetings with IT to assess scope, timelines, and resource needs. Help identify risks and dependencies.Project & Stakeholder ManagementDrive digital experience initiatives from conception through delivery—planning project scope, identifying stakeholders, managing dependencies, and owning communication plans. Support the UAT and deployment of new features.Establish transparent processes and reporting structures to keep executives and stakeholders informed of roadmap progress, risks, and results.Manage stakeholders through standard project management activities such as planning, communication, and coordinationContribute to and uphold organizational project management standards, championing best practices in digital delivery.Facilitate resource material development (training guides, reference documents, etc. as necessaryTeam Leadership & SupervisionFoster a culture of partnership across stakeholders and business units, and align team goals with organizational objectives.Collaborate with other members of the Marketing Technology team in areas such as email, website analytics, sales center tools, visualization tools, and more.Collaborate with IT to engage in continuous product discovery, monitor third party research, and stay updated on the competitive landscape.Supervise employees, including day-to-day oversight, coaching, performance feedback, and task delegationPerform other duties as assigned.Management ResponsibilitiesNot applicableScopeDecision Impact: DepartmentDepartment Responsibility: SingleBudgetary Responsibility: NoDirect Reports: NoIndirect Reports: NoPhysical Requirements: Not applicableRequired Education/ExperienceMinimum Bachelors degree in Marketing, Business, IT or a related fieldMaster’s degree preferredMinimum 5 years of Product Management experience specifically in Digital Marketing or similar rolePrior experience as a Project Management, Digital Marketing Product Manager or Digital Marketing Product Owner preferredRequired Licensing, Registration and/or CertificationsCertifications in Product Management, Project Management, SCRUM, or other Agile related certifications are preferredRequired Skills/KnowledgeDeep understanding of marketing principles (aesthetics, branding, design language, etc.)Understanding of Agile principlesFamiliarity with analytics tools, how content management tools work, and how tech stacks work and interactOverlap of both marketing and IT knowledgeBasic understanding of IT requirements writingExperienced with digital marketing and analyticsPulteGroup, Inc. and its affiliates do not accept unsolicited resumes from individual recruiters or third party recruiting agencies (collectively, “Recruiters”) in response to job postings. If Recruiters nevertheless submit one or more unsolicited resumes to any employee at PulteGroup, Inc. or its affiliates without a valid written agreement in place for this position, it will be deemed the sole property of PulteGroup, Inc. and its affiliates. No fee will be owing or paid to Recruiters who submit unsolicited candidates, in the event the candidate is hired byPulteGroup, Inc. or its affiliates as a result of the referral, without a written agreement between PulteGroup, Inc. and through any means other than via our Applicant Tracking System.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job.This Organization Participates in e-VerifyPulte Homes of Minnesota is an equal employment opportunity/affirmative action employer.California Privacy PolicyAt PulteGroup, our vision is to be the most respected homebuilder in America. Through inspired employees, exceptional customer service, superior operational execution, and a foresight for the future, we can build incredible places where people can live their dreams. We are committed to providing work that moves you, trust that empowers you, and a company that brings you pride and opportunities to grow. We are proud to be recognized as one of Fortune’s 100 Best Companies to Work in 2021, Fortune’s Best Workplace for Women in 2020, and certified as a Great Place to Work 2019-2021. #J-18808-Ljbffr

Created: 2025-09-17