Senior brand marketing manager

Status: Full-Time, EmployeeJob function: MarketingRelevant work experience: 8+ yearsCareer level: ExperiencedOffice location: Kirkland, WaWorkplace type: Hybrid (a mix of work from home and in office)Salary range: $130,400 - $142,100BenefitsFully paid medical, dental, and vision insurance for employees and eligible dependentsQualified high deductible health plan/Health Savings Account/FSAEmployee assistance programPrescription drug benefitsAFLACLong-term care reimbursementWPFLM reimbursementEmployer-paid short-term and long-term disabilityEmployer-paid life and AD&D401(k) plan with company matching and no vesting periodNet-employer 401(k) contributionBi-annual bonus programMinimum 15 vacation days per year12 company holidaysPersonal volunteer time20 days of maternity/paternity leave7 sick days per yearThe roleThe Bluetooth brand has become a universal symbol for connection, and we see the amazing things Bluetooth connections can do every day, in every part of our lives, often in surprising places. Simply put, Bluetooth technology is the most widely used wireless standard in the world — connecting people to who and what they love, businesses to new opportunities, and industries to greater possibilities. With a refreshed vision, mission, and story, we’re upping our investment in our brand marketing and looking for a Senior Brand Marketing Manager to help us bring this new direction to life. This role will be instrumental in evolving how the world perceives and engages with Bluetooth technology, ensuring the brand remains relevant, trusted, and inspiring across industries and audiences. This role reports to the Vice President of Marketing and will collaborate closely with cross-functional leaders across technical marketing, market development, marketing communications, and human resources.If you’re ready to shape the future of one of the world’s most iconic brands and have what it takes to drive marketing strategies and campaigns that inspire —we’d love to hear from you.Roles and responsibilitiesLead the brand marketing function — championing and executing the brand’s vision, mission, and story across all platforms and channelsOwn the defining, development, and execution of strategic brand campaigns that increase brand value and utilizationCollaborate with the marketing communications team to bring impactful brand marketing campaigns to lifeWork alongside technical marketing and market development leaders to ensure consistent messaging and alignment across all marketing functionsManage brand health and performance metrics, and provide actionable insights to continually refine brand strategies and drive business outcomesDevelop and maintain relationships with key stakeholders both within and outside of the organization to elevate the brand’s profileEnsure the brand is properly represented across all media and promotional content, both internally and externallyStay ahead of industry trends and competitors, ensuring our brand positioning remains relevant and differentiated in the marketplacePotential to manage North America & EMEA public relations agency(ies)Travel may be required for key brand initiatives, events, and collaborationsSkills and requirementsBachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred)8+ years of experience in brand marketing, with a proven track record of success in leading brand strategy and execution for global brandsDeep understanding of brand development and positioning, and experience measuring brand health and performanceExcellent communication, presentation, and interpersonal skills—ability to work effectively with both internal teams and external partnersCreative thinker with the ability to balance strategic thinking and hands-on executionExperience working in a fast-paced, cross-functional environment with the ability to manage multiple initiatives simultaneouslyStrong project management skills, with the ability to manage complex projects from concept to completionStrong leadership skills with experience mentoring junior staffFamiliarity with marketing automation tools and platforms, as well as analytics and performance tracking systemsA passion for technology, innovation, and building brands that make an impact on the worldPreferred skillsFamiliarity with Bluetooth technology, wireless protocols, or connectivity ecosystemsExperience working with or within standards development organizations (SDOs) or industry alliancesGlobal brand marketing experience, especially in highly technical or regulated industriesUnderstanding of B2B2C marketing dynamics and developer/partner ecosystemsProficiency in brand storytelling for technical audiencesFamiliarity with brand governance and trademark usage in a global contextExperience managing agency relationships and creative vendorsWorking knowledge of product marketing or technical marketing principlesFamiliarity with project management software like Asana, Monday, etc.Who we areAt the Bluetooth SIG, our belief in the transformative power of connection is what inspires us every day—because connection can create a better world for us all. And it all starts with our staff.Joining our team is about more than contributing to the most widely used wireless standard and one of the most recognizable brands in the world—it’s about making a meaningful impact. Whether you’re helping drive the next wave of wireless innovation, protecting the integrity of the Bluetooth brand, or supporting the global community that makes it all possible, your work will help shape how the world connects.We believe connection has the power to unlock new possibilities for people, businesses, and industries—helping create a world that is healthier, smarter, more efficient, and more sustainable. We also know that great work happens when people feel supported, inspired, and valued. That’s why we’ve built a culture grounded in collaboration, respect, and balance—where you can do important work alongside people you admire and still have space to unplug and enjoy life beyond the office.Our strength lies in our people. By uniting diverse skills and experiences that span continents and culture and fostering an open and trusting environment, we provide a forum where all voices are valued, and the best ideas rise to the top. At the SIG, we operate in constant pursuit of what’s next. Your curiosity and bold thinking will help ensure we pursue big ideas that have the power to change the world. #J-18808-Ljbffr

Created: 2025-09-17