Director, Retail Media Activation

Location:Minneapolis / New York City / Chicago729 Washington Ave NMinneapolis, MN 55401, USAOvative Group is the premier independent media and measurement firm in the United States. We help trailblazers in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Domino’s, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.Recognized eight consecutive years on Star Tribune’s list of Top 150 Workplaces and five years on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.About the Role:Retail Media is transforming the way brands connect with consumers, and Amazon is at the forefront of this revolution. At Ovative Group, we take a pioneering approach to retail media, optimizing campaigns to drive full-funnel impact that extends beyond digital outcomes to enterprise-level success. Our clients are household names across the industry, and we pride ourselves on being their strategic advisors in navigating this complex and dynamic landscape.The Ovative Group Director of Retail Media Activation is a key leadership role at a fast-growing company that embodies the highest standards of talent, innovation, and client success. This role requires a deep expertise in Amazon advertising, including full-funnel strategies that drive awareness, consideration, and conversion. The ideal candidate will demonstrate exceptional client management skills, inspiring team leadership, and advanced strategic thinking. They will be a self-directed leader who thrives on managing multiple priorities while identifying opportunities to optimize performance and build groundbreaking capabilities in retail media.This role will play a pivotal part in advancing Ovative’s mission to measure and optimize advertising impact at the enterprise level while mentoring the next generation of marketing leaders.Responsibilities of a Retail Media Activation Director:Client Leadership and Strategic Advisory:Own, manage, and grow relationships with some of Ovative Group’s largest clients, serving as a trusted advisor for advertising strategiesLead long-term strategic planning and advise on retail media full funnel advertising programs, including Sponsored Products, Sponsored Brands, and DSPBe the primary escalation point for key client moments, delivering solutions that inspire trust and credibilityGuide client stakeholders in evolving their retail media strategies and measurement approaches to achieve enterprise-level impactTeam Leadership and Development:Develop and manage a high-performing team of retail media experts, fostering a culture of excellence and innovationRecruit, train, and mentor team members, ensuring professional growth and readiness to meet client needsStandardize best-in-class processes and deliverables to scale success across portfoliosChampion open communication and constructive feedback, inspiring team members to reach their goalsCross-Functional Strategy and Thought Leadership:Shape and drive multi-channel digital media strategies aligned with client growth objectivesCollaborate with internal teams across media, measurement, and client services to develop integrated solutionsStay at the forefront of industry trends, identifying new opportunities to enhance Ovative’s retail media capabilitiesLead initiatives that contribute to the growth and scalability of Ovative’s offeringsPerformance Media Expertise:Oversee the management of Amazon and other RMN advertising programs, from campaign planning to execution and optimizationDevelop customer-first strategies, leveraging data-driven insights to inform segmentation and targetingManage strategic partnerships with Amazon and other retail media platforms, ensuring alignment with client goalsAdvocate for test-and-learn initiatives, prioritizing and influencing adoption to drive measurable resultsDrive business development efforts by leading client pitches and showcasing Ovative’s differentiated approach to retail mediaRequirements:10+ years of experience managing enterprise-level advertising programs, with at least 3 years of experience in Retail Media5+ years of experience leading and mentoring teams, fostering growth and excellenceDeep expertise in full-funnel Retail Media advertising, including Sponsored Ads and DSPStrong business acumen and a proven track record of driving performance in retail, eCommerce, or related industriesExpertise in partner management and retail media tools, such as Amazon Ads, Pacvue, The Trade Desk, etc.Proven ability to develop cross-channel media strategies and deliver enterprise-level resultsPay Transparency:At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.For our director positions, our compensation ranges from $123,000 to $228,000, which is inclusive of a 30% bonus.Benefits of Working at Ovative Group:We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.Culture:Culture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest pensation and Insurance:We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.We’re rewarded fairly and when the company performs well, we all benefit.Tangible amenities we enjoy:Access to all office spaces in MSP, NYC, and CHIFrequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams.401k match programTop-notch health insurance optionsMonthly stipend for your mobile phone and data planSabbatical programCharitable giving via our time and a financial match programWorking at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you! #J-18808-Ljbffr

Created: 2025-09-17