Region VP, Sales

Position Summary As the overall leader of the local sales organization for a given Region, the VP of Sales helps shape and execute the sales vision for the organization by ensuring appropriate processes, systems, people and culture are in place to win in the market. This position is accountable for meeting all plan goals for local sales growth, contract sales growth and margin management. The role executes center-led strategies, ensures top talent in Director-level positions, and leverages selling resources to grow market share and enable a consultative team-based selling organization. Coaching all Director-level positions to meet and exceed company objectives is a core responsibility. On-target performance reflects the leadership framework components: Core Qualities, Shaping the Future, Delivering Business Results, and Leading People. Up to 75% travel within the region. Responsibilities Lead a high-performing local sales organization responsible for growing Sysco’s market share. On-target performance includes meeting and exceeding company plan objectives established in the annual planning period. Lead and direct customer engagement efforts by enabling the Specialists, Customer Success Team, Shop, etc. Collaborate with cross-functional departments including Specialty, Regional VPs, Market, and Corporate teams. Responsible for the recruitment and development of all local sales leadership and sales associates. Manage the performance management and leadership development of Regional Sales Managers, Director of Business Resources, Director of Business Development, Director of Contract Sales, Director of Sales Operations, and other direct reports. Champion and lead performance management with KPIs focused on new customer growth, sales and profit growth, GP$ generation, and market share increase; execute center-led marketing and sales strategies tracked via Sysco Salesforce. Partner with the Director of Business Resources to maximize the productivity of selling resources such as specialists to grow profitable market share. Participate in all national campaigns and promotions. Accountable for implementing key corporate/market changes and programs across all sales positions; ensure sales associates achieve required behavior changes and performance metrics. Develop and coordinate the sales selling cycle and methodology. Fully leverage sales resources such as Key Account Representatives (KAR) model, Expert roles, Customer Success Team (CST), and Centralized Customer Care (CCC) to manage sales activities and minimize field administrative focus. Develop and execute strategies to deliver sales budgets and Regional Profit Plans. Directly manage major and developing client accounts and coordinate management of all other accounts. Represent Sysco professionally at community and business meetings to promote the company. Accountable for building and leading the strategy for development of sales associates and managers through the CMP process. Education/Experience Minimum: Bachelor’s degree in a related field or 10 years of sales experience, and 7 years leading a B2B sales team in a professional sales environment with demonstrated success. Note to HR: Incumbents in role excused from bachelor’s degree requirement. Knowledge & Skills Strong performance management capabilities with direct reports. Solid analytical problem-solving skills, including familiarity with analyzing reports and deriving insights from data. Ability to express information in terms of profit and loss, food cost and expense ratio. Strong financial acumen and ability to properly plan and execute business plans. Embraces change and champions corporate initiatives. Demonstrated ability to coach and mentor peers and associates. Strong interpersonal skills and ability to influence key stakeholders. Strong communication skills; ability to effectively communicate with internal and external teams. Ability to learn and use proprietary CRM tools for planning and forecasting sales growth. Leads a team to deliver against deadlines and produce high-quality results. Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). Excellent organizational and project management skills with the ability to manage multiple initiatives. Business and restaurant operations acumen to manage sophisticated customers. Experience building trust with prospective customers and securing new business. Skills in consultative selling, networking and negotiations. Proactive, self-directed with the ability to structure a weekly schedule for success. Mastery of consultative selling, marketing principles, product lines, prospecting, networking, coaching, training, presentation and negotiations. Ability to present information and respond to questions from groups of managers, clients, customers and the public. Ability to solve practical problems and interpret instructions furnished in various formats. Ability to lead individual and team discussions and meetings. Ability to apply policies consistently and in a timely manner. Understanding of Sysco’s key business metrics. Ability to work in a disciplined manner and comply with procedures and regulations. Reliable attendance and reliability in meeting deadlines. Ability to demonstrate all Leadership Framework competencies for this position. #LI-JJ2 #J-18808-Ljbffr

Created: 2025-09-17