VP of Finance Los Angeles

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.OUR VALUES: We have two core values: Fun & Authenticity.FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!ABOUT THE ROLEWhen some people imagine being stranded on a deserted island, they picture a nightmare-ish existence. But you envision the exact opposite. That's because you've already worked out a fool-proof plan to turn that deserted island into a profitable coconut water empire!!! When you look at a palm tree, do you think, “Now that’s a solid asset with long-term ROI”? Do you dream of optimizing resource allocation even when those resources are seashells, bamboo, and one very sassy island flamingo?If so, you might be the Vice President of Finance goodr has been searching for. This role is all about guiding our financial raft through stormy seas and turning every budget challenge into buried treasure. If you can keep a company profitable, a forecast airtight, and still have time to build a palm-frond Excel sheet on your imaginary island, then go ahead and submit that application today!RESPONSIBILITIESLEADERSHIPLead by example by consistently living into goodr’s values of Fun and AuthenticityBe a culture carrier by leaning into our three fundamentals of communication, professionalism, and visionHold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountableAsk clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your departmentGive consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselvesOwn your team’s budget and ensure its accuracyUse imagination and wisdom to set team goals and communicate them clearlyChallenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the sameROLE SPECIFICOwn the strategic financial roadmap, aligning planning efforts with long-term business objectives and growth prioritiesManage the preparation, accuracy, and delivery of all internal and external financial reportingProvide clear insights into business performance and key financial metricsPartner with executive leadership to interpret financial results and support strategic decision-makingEnsure full compliance with all financial regulations, accounting standards, and statutory requirements across jurisdictionsOversee cash flow management, working capital strategy, and liquidity planning to ensure financial health and flexibilityManage external audits and maintain strong internal controls to support accurate, timely reportingOversee all required tax (direct and indirect) reportingLead company-wide budgeting, forecasting, and long-range planning in collaboration with department leadersOversee the preparation and accuracy of financial statements, ensuring compliance with GAAP (Generally Accepted Accounting Principles) and management reporting directivesDevelop and implement accounting policies, procedures, and controls to ensure efficient and effective financial operationsOversee all aspects of accounting operations, including general ledger, accounts payable/receivable, payroll, inventory, fixed assets, revenue recognition, and treasury operationsLead, mentor, and develop the accounting team, fostering a culture of high performance and continuous improvementOversee and manage tax compliance by ensuring accurate and timely filing of tax returnsEvaluate and improve finance systems, tools, and processes to enhance efficiency, scalability, and data integrityIdentify and assess financial risks and opportunities, providing proactive recommendations to mitigate exposureProvide financial modeling and scenario planning for key initiatives, M&A opportunities, and capital allocation decisionsDeliver high-impact executive presentations and board-level reportingBuild and manage a high-performing team while partnering across functions to ensure financial alignmentThis role is in the Money department and will report directly to the Chief Financial OfficerPerform other related duties as assignedABOUT THE IDEAL CANDIDATEMay or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)Asks a lot of questions12+ years of managerial experience, including 5+ years in a senior leadership roleDeep understanding of both financial & accounting principlesAbility to develop financial strategies that align with company goalsEffectively communicating financial information to senior managementMUST be an FP&A guruExpert level in Microsoft ExcelFamiliarity with financial systems (we use Netsuite!)Proven experience leading financial reporting, budgeting/forecasting, and long-range planningStrong understanding of GAAP, regulatory compliance, and internal control frameworksFreakin’ awesome communicator and direction giverHas an in-depth understanding of team dynamicsExperience in a scaling or high-growth environmentSolid organizational skills including attention to detail and multitasking skillsLoves the work more than a paycheckLoves to create order out of chaosIs happy to give away credit to their teamLoves getting and giving feedbackIs into personal growthThinks Fun is being great (not partying)Is proactive and an independent problem solver! (Can you google a question?)WHAT YOU GETA role at a company that is going to the moonThe opportunity to show up every day and have funThe ability to learn and grow as a personPaid vacation (we encourage you to take time off!)Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)Paycheck... obviously. Salary range: $190K - $225K,final number dependent on experienceMedical, Dental, and Vision benefits401(K) with company matchingFinancial Wellness Counseling**No Visa Sponsorship is available for this position.NEXT STEPSHere's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 10 weeks to complete and you'd be expected to start on a specific date.1. Application2. Fill out a form with basic questions3. 35 minute virtual interview with HR team member4. 30 minute virtual interview with hiring manager5. 20 minute virtual interviews with various leaders and peers6. 45 minute in-person assignment and presentation with group panel7. Final interview with hiring manager8. Offer!TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING:Cover letter showing your personality. Seriously. No boring corporate speak allowed.Links to projects or groups you’re involved with (if you have them)A drawing of an octopus fighting a pirate (not joking)**We accept submissions using accessibility tools.#LI-HybridCreate a Job AlertInterested in building your career at goodr? 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Created: 2025-09-17