Senior Analyst, Precision

OverviewSenior Analyst, Precision at Publicis GroupeDigitas’ world-class Precision team is responsible for all digital media activation in this increasingly addressable world, including display, video, mobile, audio, and native. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business pany DescriptionPresent in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."What You’ll DoAs Senior Analyst, you’ll be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations based on data analysis/trends and provide input in the construction of client decks and status documentation. You will also provide guidance and assist in training analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You’ll also work to redesign the digital media landscape and collaborate with a team of industry leaders.ResponsibilitiesExecuting, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of ManagersDeveloping and maintaining strong relationships with platform and publisher partners and assisting analysts in management of publisher/platform relationshipsHandling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimizationAssisting in the development of client-facing campaign performance reportsContributing to the assessment of media offerings and the formulation of proposals for new opportunitiesManaging Prisma campaign setup, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launchTrafficking campaign tags into platform environmentsRunning the campaign QA process to ensure accurate campaign implementation, pacing, and performanceProviding monthly auditing reports to agency partners and actualizing bill/pay systems when applicableParticipating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performanceDemonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycleBe strategic partner to offshore resources and be the point of contact for questionsQualifications2-4 years of digital ad experience, at an advertising agency, publisher, or ad tech providerKnowledge of media planning and programmatic buying, and familiarity with Google Marketing Platform, TheTradeDesk, or similar buying platformsStrong data management/analytical skills — able to find the story in the data and present it clearlyStrong knowledge of DSP platforms and active campaign optimization experienceThe ability to organize and manage detailed workStrong analytical thinking and mathematical skillsExcellent communication and writing skills—you’re poised, precise, and kind when relating to othersA four-year college degreeFamiliarity with prompt-based interaction and generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plusAdditional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent, including medical coverage, dental, vision, disability, 401K, parental and family care leave, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process, please contact . All your information will be kept confidential according to EEO pensation Range: $59,850 - $82,740 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on skills, qualifications, and experience, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system, and may qualify for participation in our 401(k) plan after eligibility criteria are met. For regular roles, medical coverage, dental, vision, disability, 401k, and paid time off are offered. The application deadline for this job posting is 10/1/2025. #J-18808-Ljbffr

Created: 2025-09-17