Associate Director, Digital Investment

6 days ago Be among the first 25 applicantsTombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking an Associate Director, Digital Investment.Where you’ll be working: Knoxville or Atlanta office.The Associate Director, Digital Investments will play a critical role in leading and managing the digital investments team, overseeing the planning, execution, and optimization of digital advertising campaigns. This role requires a deep understanding of digital media planning, buying, and performance analysis in the Direct and Programmatic space. The ideal candidate will possess strong leadership skills, strategic thinking, and the ability to drive maximum return on investment (ROI) for our clients' campaigns.What you will be doing:Leadership and Team Management: Provide leadership and mentorship to the digital investments team, ensuring the team's success and fostering a collaborative work environment. Set team goals, monitor performance, and provide guidance and support to drive exceptional resultsStrategic Planning: Develop comprehensive Programmatic and Direct digital media strategies aligned with client objectives, target audience, and market trends. Collaborate with cross-functional teams to ensure strategies integrate seamlessly with overall marketing initiativesCampaign Execution and Optimization: Oversee the end-to-end execution of digital advertising campaigns across multiple the Direct and Programmatic space. Monitor campaign performance, analyze data, and identify optimization opportunities to improve ROI and campaign effectivenessMedia Planning and Buying: Collaborate with clients and internal stakeholders to determine media budgets and develop strategic media plans. Execute media buys, negotiate rates, and manage relationships with media vendors to ensure campaign successBudget Management: Ensure effective allocation of media budgets across campaigns, platforms, and tactics. Monitor budget utilization and provide strategic recommendations for optimization and maximizing ROIClient Collaboration: Serve as a key point of contact for clients, understanding their business goals and collaborating to develop tailored digital media strategies. Communicate campaign performance, insights, and recommendations in a clear and compelling mannerReporting and Analysis: Generate comprehensive reports and performance dashboards to track campaign progress, identify trends, and communicate results to internal teams and clients. Provide strategic insights and actionable recommendations for ongoing campaign optimizationIndustry Insights: Stay up to date with industry trends, emerging technologies, and best practices in digital media planning and buying. Apply industry insights to drive innovation, enhance campaign effectiveness, and deliver exceptional results for clientsCollaboration and Coordination: Foster strong working relationships with internal teams, including creative, account management, and data analytics. Collaborate to deliver integrated and cohesive campaigns that meet client objectivesWhat you bring:7+ years of experience in digital media planning, buying, or advertising, with a focus on Direct and Programmatic digital investments. Significant experience in a leadership or managerial role is essentialIn-depth knowledge of digital advertising platforms, including programmatic advertising and other relevant tools. Familiarity with data management platforms (DMPs) and customer relationship management (CRM) systems is a plusExcellent leadership and team management skills, with the ability to inspire and mentor a team. Strong communication and interpersonal skills to collaborate effectively with team members and clientsProven ability to develop and execute comprehensive digital media strategies aligned with business goals, target audience behavior, and market dynamics. Demonstrated expertise in campaign optimization and driving ROIStrong analytical and problem-solving skills, with the ability to interpret complex data sets, derive actionable insights, and make data-driven recommendations for campaign optimizationA track record of delivering exceptional results and exceeding client expectations. Ability to work under pressure and meet deadlines in a fast-paced agency environmentStrong business acumen with the ability to understand clients' business objectives and leverage digital investments to drive growth and successBachelor's degree in marketing, advertising, business, or a related field. A master's degree or relevant certifications are a plusWhy Join Tombras' Media team?We're a media person's dream: data AND creatively driven. Work with leading clients in a variety of categories, working daily with award-winning channel teams and we are industry leaders in building cutting edge partnerships, driving innovation, storytelling and bringing it all together with our top-notch analytics practice.Why you’ll want to work at Tombras:You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.Tombras Benefits:Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.Dog-friendly officesUnlimited PTOGenerous parental leave for primary and non-primary caregivers.Medical (PPO or High Deductible option) for employee + dependents401(k) ParticipationEmployer-paid Dental & VisionA company culture of promotions from within and an atmosphere allowing for varied and rapid career development.New, Modern building in Downtown KnoxvilleWant more reasons to work at Tombras? Check out the latest Tombras News and Our Values.Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.Tombras is an E-Verify employer and participates in the E-Verify program.This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesTransportation, Logistics, Supply Chain and StorageReferrals increase your chances of interviewing at Tombras by 2xSign in to set job alerts for “Digital Director” roles.Atlanta Metropolitan Area $115,000.00-$140,000.00 1 hour agoSenior Director of Community Management & Social MediaAtlanta, GA $180,000.00-$215,000.00 1 week agoDirector of Marketing (B2B Enterprise - High Growth Health Tech)Director of Digital Marketing, Flooring ProductsSr. Director, Local Corporate Store MarketingAtlanta, GA $173,500.00-$231,500.00 4 months agoDirector, Marketing Analytics and InsightsDirector of Marketing Strategy & Customer Engagement (59375)Director of Product Marketing - CampaignsAtlanta, GA $180,000.00-$205,000.00 3 days agoArea Director of Sales & Marketing - HotelsSenior Director, Marketing - Residential Care SoftwareWe’re unlocking community knowledge in a new way. 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Created: 2025-09-17