Senior Director, Marketing - Farmacy Beauty

Senior Director, Marketing - Farmacy BeautySenior Director, Marketing - Farmacy BeautyTITLE: Senior Marketing DirectorREPORTS TO: SVP, MarketingLOCATION: Farmacy HQ in New York, NY. Hybrid, in-person 2 days per week on a set schedule (currently Tuesdays & Wednesdays)WORK SCHEDULE: Full-time, approximately 40 hours per weekAbout UsFarmacy Beauty is a rapidly growing clean skincare brand headquartered in NYC and Mahwah, NJ. Our mission is to cultivate conscious beauty. We believe good skin is rooted in healthy ingredients. We focus on farm-sourced, quality ingredients powered by potent actives to create thoughtful, effective | @farmacybeauty | /farmacy | /farmacyAbout The RoleYou'll develop and drive effective 360 marketing programs for all new product launches and existing core heroes in the portfolio, from conception to final execution. You are a strategic thinker with a creative flair, experienced in leading high-impact marketing initiatives within the beauty industry. You'll partner closely with internal teams including Product Development, Creative, Consumer Engagement, Ecommerce, and Key Accounts, as well as external partners like agencies, freelancers, and our retailers. You will report to the SVP of Marketing. You'll directly manage a team with four disciplines (Social, Brand Marketing, Education, and Copy).Key ResponsibilitiesManage innovation calendar and product marketing strategy including product architecture, and product launch process. Partner with Product Development teams to lead creation of product concepts, marketing copy, claims, & education materials.Brief Creation In partnership with Senior Marketing Manager, coach + contribute to development of clear and thoughtful campaign briefs.Launch Development + Implementation. Drive the ideation and execution of 360 GTM marketing plans for all launches and programs in alignment with cross-functional partnersOversee the development and deployment of the launch toolkits containing campaign concept + messaging, claims, content strategy, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines and activation conceptsBrand DNA Champion. Create breakthrough campaigns that push the brand forward while maintaining the brand's DNA, ensuring voice is consistent across all customer touchpointsRetailer liaison. Lead message track and materials for Market Week reviews with the retailer(s). Partner with creative and retail marketing teams to drive brand concepting for visual merchandisingSocial. In partnership with Assistant Manager of Social, coach + contribute to content creation planning, process and calendarization with clear feedback and strategic directionBrand Voice. Coach Copywriter and oversee all cross-functional copy assets.Education. Coach our Sr Manager of Education with developing Edu strategy, materials and partnering with retailers and global partners to lead trainingLeveraging data. Analyze sales data, industry trends, product reviews, and competitive research to identify actionable insightsTeam Leadership. Lead by example, champion and foster an environment of positivity, collaboration and inclusion. Manage and develop your team, strategically delegating assignments, managing workload, and supporting career growth and developmentRequirements12+ years of professional Marketing experience4+ years of people management experienceBeauty industry experience is a mustThrive in a start-up environment with an all-hands-on-deck positive attitudeAble to reliably commute to the New York office minimum 2 days per week + ad hoc as needed.BenefitsEstimated Salary Range: $175,000 - $215,000 per year (pay is based on a number of factors and may vary depending on job-related knowledge, skills, and experience)15 days PTO + 5 sick/personal days per year16 annual Company holidaysHealth insuranceDental insuranceVision insuranceLife insurance ($25,000 policy, free to employees)Commuter benefits (Transit + Parking FSA)Health care FSADependent care FSA401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 1 month eligibility waiting period)16-weeks 100% paid parental leave for birth mothers and adoptive parents, 8-weeks 100% paid parental leave for all other parentsAdoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap$40/month phone stipendQuarterly Gratis Product StipendMonthly Exercise/Gym ReimbursementSeniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesIT Services and IT ConsultingReferrals increase your chances of interviewing at Farmacy Beauty by 2xGet notified about new Senior Director of Marketing jobs in New York, NY.New York City Metropolitan Area 1 week agoNew York, NY $106,000.00-$160,000.00 2 weeks agoNew York, NY $280,000.00-$350,000.00 2 weeks agoDirector, Global Head of Brand Marketing - FacebookNew York, NY $227,000.00-$296,000.00 1 week agoNew York, NY $200,000.00-$230,000.00 1 week agoNew York, NY $160,000.00-$175,000.00 3 weeks agoNew York, NY $188,000.00-$250,000.00 5 days agoDirector of Brand Marketing - Color & ConservationNew York, NY $165,000.00-$180,000.00 3 weeks agoNew York, NY $180,000.00-$240,000.00 2 weeks agoNew York, NY $350,000.00-$385,000.00 1 week agoNew York City Metropolitan Area $200,000.00-$240,000.00 1 week agoBrooklyn, NY $230,000.00-$265,000.00 1 week agoGlobal Head of Marketing (VP), House of Whiskey and RumNew York, NY $303,700.00-$400,000.00 1 week agoNew York, NY $200,000.00-$225,000.00 1 week agoNew York, NY $180,000.00-$200,000.00 1 week agoNew York, NY $150,000.00-$350,000.00 1 month agoSenior Director of Digital - Vibrant Experiential Brand - NYCNew York, NY $248,000.00-$475,000.00 1 week agoNew York, NY $150,000.00-$170,000.00 2 days agoNew York, NY $205,000.00-$245,000.00 2 weeks agoNew York City Metropolitan Area 1 week agoNew York City Metropolitan Area 2 weeks agoNew York, NY $150,000.00-$250,000.00 3 months agoNew York, NY $160,000.00-$170,000.00 1 week agoNew York City Metropolitan Area $160,000.00-$200,000.00 1 day agoVP Marketing | Fast Growing 'Better for You' Snack BrandNew York City Metropolitan Area $200,000.00-$275,000.00 5 days agoNew York, NY $163,875.00-$273,125.00 2 weeks agoSenior Director of Marketing and CommunicationsNew York, NY $150,000.00-$180,000.00 2 weeks agoHead of Growth Marketing, Demand GenerationNew York, NY $170,000.00-$180,000.00 2 weeks agoWe’re unlocking community knowledge in a new way. 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Created: 2025-09-17