Vice President, Adjacent Markets

OverviewAs Vice President of Adjacent Markets, you will be responsible for identifying, developing, and implementing strategies to enter new markets. This individual will drive growth by rapidly growing Aristocrat’s reach and revenue streams through market expansion, diversification, and innovation. Key duties consist of conducting market research, developing business strategies, and leading teams.What You'll DoLeading the commercial strategy for all adjacent (CII, HRM, COAM, VLT/VGT/Routes) and new land-based markets globally.Orchestrating strategic expansion initiatives into emerging gaming markets across North America.Collaborating with cross-functional teams to drive product innovation and tailored solutions for new jurisdictions.Leading business development efforts with tribal, commercial, and lottery partners.Navigate evolving regulations across different jurisdictions, demonstrating understanding of local licensing requirements, data privacy laws, and responsible gaming practices.Conduct market research to identify potential new markets, analyze competitive landscapes, and assess market opportunities.Collaborate with internal and external partners, including marketing, sales, products, and operations, to ensure successful market entry and ongoing growth.What We're Looking ForBachelor's degree in business, marketing or related field and 15+ years of experience, or a combination of both preferredExpertise in CII, HRM, COAM, VLT/VGT/Routes, and developing terrestrial markets across the globe.10+ years of dynamic leadership experience in marketing or business development roles, preferably in the gaming industryDeep understanding of market research methodologies, competitive analysis, and financial modelingTight-knit Teamwork and interpersonal skills, with the ability to influence at all levelsExecutive presence, strategic vision, and a passion for innovation in player engagementWhy Aristocrat?Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/VWorld Leader in Gaming EntertainmentRobust benefits packageGlobal career opportunitiesOur ValuesAll about the PlayerTalent UnleashedCollective BrillianceGood Business Good CitizenTravel ExpectationsUp to 75%Pay Range$252,339 - $468,630 per yearOur goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at .Additional InformationDepending on the nature of your role, you may be required to register with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship. #J-18808-Ljbffr

Created: 2025-09-17