Insights Analyst
Highwire PR - Boston, MA
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Employer Industry: Strategic Communications and Digital Marketing AgencyWhy consider this job opportunity:- Salary up to $72,000- Merit-based bonuses and promotions available- Hybrid work model to suit your schedule and lifestyle- Excellent vacation policy, including extended breaks for summer and winter holidays- Supportive, nurturing environment with many opportunities for learning and growth- Dog-friendly work environmentWhat to Expect (Job Responsibilities):- Analyze social media, web, and traditional media data to generate insights that inform strategic communications and marketing decisions- Develop and execute Boolean queries to monitor conversations across social media and online news platforms- Build engaging and insightful data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint, and Tableau- Use analytics platforms to assess content performance and provide recommendations for optimization- Conduct market and competitor analysis to establish baseline knowledge and uncover opportunitiesWhat is Required (Qualifications):- 2-5 years of experience in analytics, preferably in PR, marketing, or advertising, focusing on technology and healthcare sectors- Proficient with Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software- Strong verbal and written communication skills, with the ability to present data clearly and persuasively- Highly organized, with excellent time management and a keen eye for detail- Capable of identifying trends and solving strategic problems using dataHow to Stand Out (Preferred Qualifications):- Familiarity with social platforms and emerging trends in digital and social media- Experience with tools like Quid, StatSocial, and SimilarWeb- Passionate about working with data to derive insights and confidence in translating these into actionable recommendations#StrategicCommunications #DigitalMarketing #DataAnalysis #CareerOpportunity #InclusiveWorkplaceWe prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately.We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. #J-18808-Ljbffr
Created: 2025-09-17