Executive Creative Director
SBH Fashion - New York City, NY
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Job TitleSenior Vice President of Talent Acquisition and Recruitment at SBH FashionOverviewWe are seeking a visionary and executional Executive Creative Director to lead and elevate the visual and verbal identity of our clinically tested, dermatologist-approved skincare brand. This role is responsible for crafting and executing a unified brand strategy that reflects both our scientific credibility and emotional connection to consumers.Brand & Creative DirectionEvolve our visual identity and tone with clarity and purpose—protect what's working, push where we need to stretchDefine the creative vision for the brand across packaging, campaigns, content, and communityMake clinical storytelling feel clear, fresh, and deeply human—without watering down the scienceBuild systems that support creativity at scale without losing our edge, joy, or identityCreative & Strategic LeadershipServe as the creative north star across the executive team, helping drive decisions that connect brand expression to business strategyPartner with Product, Marketing, Clinical, and Education Teams to develop launch and content strategies grounded in truth and emotional resonanceIdentify and act on opportunities to elevate, innovate, or reimagine how we show up—across every format, from retail shelves to social feedsBring a global lens to creative development, ensuring consistency with room for cultural nuanceTeam Building & Creative ManagementLead and grow a multi-disciplinary team of designers, art directors, writers, and producersSet a high bar for craft and concept—while nurturing a culture of experimentation, kindness, and thoughtful feedbackEnsure the team has the structure and tools to move quickly without sacrificing clarity or qualityManage external agencies and partners as needed, with a strong POV on what should be built in-houseContent, Campaigns & StorytellingOversee concept and execution of brand campaigns, social series, product launches, and community momentsGuide the creative behind influencer collaborations, ambassador-led content, and earned momentsPush storytelling beyond product—introduce new visual languages, new content formats, and new emotional entry pointsKeep the brand fun, fresh, and always evolving—while never letting go of substance or strategyRetail & Channel ExpressionOwn brand and creative work for retail partners —ensuring consistency across shelf, site, and shopperDesign for context: build storytelling and visual assets that make sense across DTC, paid, organic, influencer, and in-storeHelp the brand flex into new categories and markets while staying true to its identityQualifications & Skills10+ years in creative and brand leadership—ideally in beauty, skincare, wellness, or lifestyleExtensive experience building brands that are both emotionally resonant and strategically rigorousA sharp eye for design, a refined voice, and a strong sense of what makes a brand distinctProven success in omnichannel environments (DTC + retail), with the ability to lead brand and performance creativeExpertise in managing, mentoring, and inspiring high-performing creative teamsComfort working in a fast-moving, high-accountability environment with big ambitions and zero egoAn instinct for the unexpected—and a clear ability to lead with both confidence and careCompensationSalary around 200,000-250,000 based on experienceSeniority levelExecutiveEmployment typeFull-timeJob functionDesign, Art/Creative, and Information TechnologyIndustriesStaffing and Recruiting #J-18808-Ljbffr
Created: 2025-09-17