Social Media Marketing Manager

Join to apply for the Social Media Marketing Manager role at LumensJoin to apply for the Social Media Marketing Manager role at LumensThis range is provided by Lumens. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$90,000.00/yr - $110,000.00/yrAdditional compensation typesAnnual BonusReporting to: Director, Brand MarketingThe Role:Lumens is seeking a strategic, creative, and culturally fluent Social Content Manager to lead our brand presence across organic and paid social media channels.The Social Media Content Manager will play a central role in shaping how Lumens shows up on social platforms including Instagram, TikTok, Pinterest, Facebook, LinkedIn, and X (formerly Twitter). Reporting to the Director of Brand Marketing, this individual will lead social content strategy, oversee daily execution, and manage community engagement, performance reporting, and creative briefings for organic and paid social campaigns. The role will also oversee a Marketing Associate who supports influencer outreach, reporting, and social admin tasks. They’ll work collaboratively with our Influencer Lead and Integrated Marketing Manager.The ideal candidate is a visual storyteller with a sharp editorial sensibility and deep fluency in digital culture—someone who understands what makes content resonate, entertain, convert, and build long-term brand equity in the design space.Key Responsibilities:Own and manage the multi-platform social calendar aligned with brand storytelling, seasonal priorities, and product campaignsDevelop and publish platform-native content using in-app tools (e.g., Canva, CapCut, Adobe Rush); Figma or design knowledge is a plusLead creative briefings for organic and paid social assets and collaborate with performance marketing on ongoing optimizationBrief and edit social copy that is consistent with Lumens’ tone of voice and refined aestheticCommunity Engagement & Influencer CollaborationActively engage with our social community—building relationships, responding to comments, and sparking meaningful conversationFlag and bolster UGC and influencer content opportunities that aligns with brand standardsManage and mentor a Marketing Associate responsible for influencer communications, community monitoring, and reportingPerformance Reporting & OptimizationTrack performance across all platforms monthly, surfacing insights and making recommendations for optimizationCollaborate with marketing and growth teams to align on KPIs, testing strategies, and audience targetingMaintain a test-and-learn approach to content types, publishing cadence, and platform prioritizationCross-Functional CollaborationPartner with creative, merchandising, site, and PR teams to align messaging and creative across all key launches and campaignsServe as the point person for all things social—ensuring timelines, approvals, and deliverables are managed with precisionQualifications:Technical Skills3–5 years of experience in social media, content strategy, or digital marketingProficiency in video and design tools such as CapCut, Canva, Adobe Rush; Figma experience a plusStrong understanding of social metrics and content performance trackingExperience briefing and optimizing creative for organic and paid social campaignsFamiliarity with influencer marketing platforms and social content planning tools (Dash a plus)Soft SkillsEditorial sensibility and a refined eye for visual storytelling in the interior spaceDeep understanding of trends and platform behavior across Instagram, TikTok, Pinterest, Facebook, LinkedIn, and XExcellent writing and communication skills, with the ability to adapt tone by platformHighly organized and self-motivated, with the ability to manage multiple priorities at onceCollaborative mindset with an eagerness to contribute to a dynamic and fast-paced teamInterest in interior design, architecture and design productAbout Lumens:As North America’s premier destination for design aficionados, architects, interior designers, and contract professionals, Lumens offers a discerning edit of modern lighting, furniture, and décor. Sourcing more than 400 of the most exceptional international design brands, our curated product assortment features iconic European collections as well as niche artisan creations. Our team includes certified interior designers and ALA-certified product specialists, and we’re looking for fellow design enthusiasts to join our team.Since June 2021, Lumens has been part of Flos B&B Italia Group, a leading global high-end design group operating a portfolio of legacy brands in the world of luxury furnishings and lighting. Driven by a purpose of “We design for a beautiful life,” the Group includes some of the most distinctive European cultural heritage products and designs for the planet, people, and culture. The Group includes FLOS, B&B Italia, Louis Poulsen, Maxalto, Arclinea, Azucena, FENDI Casa, Audo Copenhagen, and mitments:People are at the heart of our business. We strive for an empowering and positive culture and working environment for our people. Therefore, creating a strong, diverse and inclusive team is essential for Lumens. For us, your expertise and motivation matter most.Location: Bay Area preferred / Remote (California-based candidates only)Compensation: $90,000 - $110,000 + bonusBenefits: access to health benefits + 401k + 3 weeks annual paid time offSeniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionMarketing, Design, and Art/CreativeIndustriesRetailReferrals increase your chances of interviewing at Lumens by 2xInferred from the description for this jobMedical insuranceVision insurance401(k)Disability insuranceGet notified about new Content Manager jobs in San Francisco Bay stagram Global Consumer Brand Marketing ManagerSan Francisco, CA $150,000.00-$211,000.00 2 weeks agoInstagram Global Consumer Brand Marketing ManagerMenlo Park, CA $150,000.00-$211,000.00 2 weeks agoIntegrated Marketing Manager- Global MarketingSan Jose, CA $112,356.00-$211,112.00 1 week agoSr. Marketing Manager II, Paid Media - Small BusinessMountain View, CA $149,000.00-$233,000.00 2 weeks agoSan Francisco, CA $128,000.00-$186,000.00 3 weeks agoMarketing Manager, Brand Marketing, SkincareSan Francisco, CA $114,000.00-$128,000.00 3 days agoManager, Marketing Operations (Global Focus)San Mateo, CA $161,100.00-$241,700.00 2 days agoSan Mateo, CA $145,000.00-$190,000.00 2 weeks agoSan Francisco, CA $120,000.00-$150,000.00 4 days agoMenlo Park, CA $158,000.00-$223,000.00 2 weeks agoSan Francisco, CA $158,000.00-$223,000.00 2 weeks agoSan Francisco, CA $128,000.00-$186,000.00 2 weeks agoSan Francisco, CA $150,000.00-$211,000.00 2 weeks agoSan Francisco, CA $106,600.00-$148,000.00 5 days agoSan Francisco, CA $128,000.00-$186,000.00 2 weeks agoAssociate eMarketing (Social Media) Manager - Pottery BarnSan Francisco, CA $80,000.00-$90,000.00 2 weeks agoSan Francisco Bay Area $182,200.00-$273,400.00 1 month agoSan Francisco Bay Area $105,700.00-$132,200.00 2 weeks agoMenlo Park, CA $128,000.00-$186,000.00 2 weeks agoSan Francisco, CA $135,000.00-$170,000.00 6 days agoSan Jose, CA $96,000.00-$211,112.00 1 week agoMenlo Park, CA $150,000.00-$211,000.00 2 weeks agoMenlo Park, CA $128,000.00-$186,000.00 2 weeks agoProduct Marketing Manager (Innovation Center)Sr. Manager, Brand & Commercial StrategySan Francisco, CA $96,600.00-$146,200.00 2 weeks agoSan Francisco, CA $122,000.00-$176,000.00 2 days agoSan Francisco, CA $202,500.00-$340,000.00 3 days agoSan Francisco, CA $147,000.00-$259,000.00 4 days agoMenlo Park, CA $158,000.00-$223,000.00 2 weeks agoSmall and Medium Business Audience Marketing ManagerWe’re unlocking community knowledge in a new way. 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Created: 2025-09-17