Staff Lifecycle Marketing Manager

Join to apply for the Staff Lifecycle Marketing Manager role at Intuit1 week ago Be among the first 25 applicantsJoin to apply for the Staff Lifecycle Marketing Manager role at IntuitGet AI-powered advice on this job and more exclusive features.OverviewAt Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for 46+ million people. Leveraging big data insights, machine learning, and powerful automation, we help consumers, small business owners, and the self-employed achieve their dreams of prosperity.OverviewAt Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for 46+ million people. Leveraging big data insights, machine learning, and powerful automation, we help consumers, small business owners, and the self-employed achieve their dreams of tuit’s Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses’ success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending.As a Lifecycle Marketing Manager on the Growth Marketing team you will be responsible for driving the end to end campaign strategy (from defining the audience, creative, content) to execution of the campaign (in collaboration with operations and analytics teams) against our highest priority initiatives. You will work with partners across the organization to build best in class campaigns that are highly contextual and integrated into the QuickBooks platform in order to drive higher revenue per customer.What you'll bring5+ years of CRM Marketing experience in b2c or b2b digital marketingStrong analytical and problem-solving skills to understand data sources, triggers, data mapping, campaign logic, and campaign performanceExperience setting up, executing and measuring life-cycle email campaigns for SaaS productsPassion and ability to be agile in campaign development, execution and delivery of resultsExcellent verbal, written, visual/presentation and interpersonal communication skills. Ability to influence and shape strategic conversations with data.Ability to manage multiple complex projects, stakeholders, and competing prioritiesAbility to communicate objectives, plans, status and results clearly, focusing on critical few key points.Ability to both create long term learning agendas and iterate and learn quickly to optimize campaignsHigh intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutionsProficiency with Project Management software (GitHub, JIRA, Confluence), Google docs, Excel, Qlik Sense, Tableau, Amplitude, and other data analysis toolsBachelor’s Degree requiredHow you will leadDesign, launch, and manage multiple end-to-end customer journey campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in product discovery, push, and sms channelsIdentify the customer insights and KPIs needed to construct and measure effective go-to-market strategies and quantify the resources required to execute against those strategiesPartner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns, as well as analyze results. Understand when and how to best engage with teams outside of marketing (data ops, analytics, product, PMO) in order to move projects forwardOwn the deliverables, deadlines and measurement of campaign automations in Campaign Manager, Braze or Eloqua to drive conversion, unit growth, and revenueProvide direction to build program test plans. Perform and analyze A/B split testing along with analystsIntuit Provides a Competitive Compensation Package With a Strong Pay For Performance Rewards Approach. The Expected Base Pay Range For This Position IsBay Area California $158,000 - $213,500Southern California $150,500 - $203,500 This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at Intuit by 2xSign in to set job alerts for “Marketing Manager” roles.Manager, Marketing Operations (Global Focus)Product Marketing Manager, YouTube AcquisitionsSan Francisco, CA $114,000.00-$163,000.00 2 days agoSan Mateo, CA $145,000.00-$190,000.00 1 week agoSan Francisco, CA $128,000.00-$186,000.00 1 day agoDirector, Global Head of Brand Marketing - FacebookSan Francisco, CA $227,000.00-$296,000.00 2 weeks agoSr. Manager, Brand & Commercial StrategySan Francisco, CA $143,300.00-$214,900.00 3 days agoSan Francisco, CA $122,000.00-$176,000.00 2 weeks agoEmeryville, CA $80,000.00-$90,000.00 2 days agoGroup Brand Marketing Manager, AI Social and CommunitySan Francisco, CA $211,000.00-$297,000.00 2 weeks agoSan Francisco, CA $122,000.00-$176,000.00 2 days agoSan Francisco, CA $135,000.00-$160,000.00 10 hours agoAssociate Manager Social Marketing, Fenty SkinSan Francisco, CA $79,900.00-$89,900.00 5 days agoMarketing Manager, Brand Marketing, FragranceSan Francisco, CA $114,000.00-$128,000.00 1 day agoDirector, Retail + International MarketingSan Francisco, CA $120,000.00-$150,000.00 5 months agoSan Francisco, CA $135,000.00-$150,000.00 1 month agoWe’re unlocking community knowledge in a new way. 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Created: 2025-09-17